Establishing 'authenticity'! Brand building specialized for hotels and inns!
We provide branding services for hotels and inns. We create a consistent management policy in various situations and propose a strong and precise brand concept that can be effectively implemented on-site, ensuring high customer satisfaction. 【Contents】 ■ Comprehensive branding development ■ Catchphrases and writing ■ Sign design planning ■ Image photos and concept videos ■ Printed materials such as brochures, etc. *For more details, please download the PDF or feel free to contact us.
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basic information
**Concept Creation** 1. **Concept** ⇒ Clearly articulate the "thoughts" that will be nurtured regarding the essence and uniqueness of the facility, creating an entry point for branding. 2. **Positioning** ⇒ Research the region and needs to understand the surrounding circumstances of the facility, determining the brand's position in the industry it aims to target by comparing it to other facilities. 3. **Target** ⇒ Target segments that allow the facility to have a unique role that is "irreplaceable" for those individuals. 4. **Tone & Manner** ⇒ Establish official fonts that provide consistency in text used across various media, as well as brand colors that are prioritized for use in web, graphics, and space. 5. **Brand Logo** ⇒ Propose a brand logo that will serve as the face of the brand and embody its identity. 6. **Image Sketch** ⇒ Propose illustrations and reference materials for the interior of the inn/hotel (guest rooms, restaurants, etc.), uniforms, and interior items as they take shape. *For more details, please download the PDF or feel free to contact us.*
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【Achievements】 ■ Fukiagehama Field Hotel ■ Fujita Kanko Group WHG Hotel Tabinosu Co., Ltd. ■ HOTEL JAL CITY FUKUOKA TENJIN ■ JR West Group VIA INN *For more details, please download the PDF or feel free to contact us.
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Company information
Our company aims to be a "blueprint" that can guide through design. We are engaged in a wide range of businesses, starting with "branding design" such as concept creation, logo design, and visual identity development, as well as graphic and web-related services.