[Book] Product Development that Resonates with Human Sensibility (No. 2130BOD)
2130BOD Sensory Product Development
Technical Specialized Books ★ Unraveling evaluation, measurement methods, and product development directions from research case studies related to sensitivity.
Book Title: Product Development and Its Measurement and Evaluation Techniques Aligned with Human Sensibility －－－－－－－－－－－－－－－－－－－－－－－－－－ ■ Key Points of This Book ★ Biometric Information Measurement Techniques for Application to Sensory Evaluation - Sensory evaluation from vital signs - Non-invasive sensory measurement and evaluation - Estimating attention and emotions in daily life with low burden ★ Designing Questionnaires for Sensory Evaluation - Generating candidate evaluation words necessary for questionnaires - Factors influencing questionnaire responses - Online surveys during the COVID-19 pandemic - Evaluation and measurement of UX ★ Practical Usability Evaluation - Evaluation methods that convey necessity to the design department - Evaluation in a super-aged society ★ Preference Prediction Examples Using AI - Visualization of advertising creatives - Emotion analysis through voice, facial expressions, and context - Predictions from sizzle words and keywords ★ Measurement and Product Development Examples - Driving performance and ride comfort in automobiles - User experience of driving assistance systems - Visibility of displays - Spaces that provide healing and stimulate the five senses - Usability of home appliances and keyboards - User experience of cosmetics and fragrances - Comfort of clothing and sportswear - Packaging design of food products
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■Table of Contents <Excerpt> Chapter 1: Biometric Measurement Technology Chapter 2: Sensory Evaluation of Brainwave Measurement and Its Application in Marketing Chapter 3: Questionnaire for Sensory Evaluation Chapter 4: Usability Evaluation Chapter 5: Case Studies of Preference Prediction Using AI Chapter 6: Development Cases in the Automotive Field and Evaluation of Enjoyment and Comfort Chapter 7: Development Cases of Home Appliances and Evaluation of Usability and Functionality Chapter 8: Development Cases in the Fragrance and Cosmetics Field and Evaluation of Usage Experience, Pleasantness/Unpleasantness Chapter 9: Development Cases in the Clothing and Hygiene Products Field and Evaluation of Usage Experience and Comfort Chapter 10: Development Cases in the Food Packaging Field and Evaluation of Usability and Taste －－－－－－－－－－－－－－－－－－－－－－－－－－ ●Publication Date: November 30, 2021 ●Authors: 64 individuals ●Format: A4 size, 655 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-863-0 ↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available Price: 44,000 yen (tax included) ISBN: 978-4-86798-004-0 After receiving your order, we will perform simple printing and binding. －－－－－－－－－－－－－－－－－－－－－－－－－－
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