Future Park: A park where something new can be discovered. It is a business platform that utilizes and enhances creativity.
- I want to create a new brand line. - The users of the existing brand have aged. - I want to enhance the added value of the existing brand. - The thinking and actions within the company are inconsistent. - There is little branding know-how within the company. We will work together on both employee education (learning the basics of branding, marketing, design, sales promotion, etc.) and brand building, putting it into practice. Additionally, during the stage of considering specific brand proposals, our company will take on the role of creative director, generating ideas that serve as a catalyst and drawing out your opinions. We also incorporate the perspective of the company's value into branding. Branding encompasses a wide range of activities, including the renewal of the company name and logo, unifying internal awareness and thinking, creating new businesses, product development, and disseminating information externally. We will propose the optimal branding plan based on the challenges your company faces. Brand creation involves the essence that connects to the next era, hidden within the history, culture, technology, and human resources that the company has accumulated over time. Our company will design that essence to align with the upcoming era, leading to brand creation.
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<Project Management> □ A project team will be organized within the company (including young staff), and our company will take the lead in advancing the project. We will approach this from both employee training and business development perspectives, continuously adjusting the meeting agenda based on the feedback from each meeting. Consulting will be conducted in a collaborative manner, focusing on facilitation, coaching, and direction. Process for New Business Development (Overview) 1. Hearing: Understanding the company's strengths and future potential 2. Presentation of the project plan 3. Selection of project members 4. Project start Orientation to specific project management Business development 5. Marketing strategy 6. Marketing support
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- Launching new brands by companies involved in OEM of industrial products and parts manufacturing. - Creating new positioning for existing brands and products.
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<About Our Consulting> Consulting may sound difficult, but it is more like an activity close to being a "buddy" (close friend). With the spirit of "empathetic consulting," we share in your struggles, think together, and operate collaboratively. We provide not only theories and know-how but also support while observing your understanding and growth. <About Our Activities> Depending on the culture, current organization, and business approach of our clients, we organize internal projects within companies and lead them while providing know-how in areas such as branding, marketing, business development, product development, and design thinking. Based on the mission of Future Park, "A park where something new can be discovered," we unlock and draw out the creativity of project members while advancing the project and providing necessary know-how. Our representative, Tomiyama, has hard experience in product planning, design, and line launch at a manufacturer, as well as experience in branding, design, and web design. He conducts consulting with a background in both hardware and software. [Online consulting is also available]
