Case Study Collection of K.K. Air Conditioning Clothing [Currently Available for Free]

This time, Koji Ichigaya, Chairman and Representative Director of K.K. Air Conditioning Clothes (Itabashi, Tokyo), will be featured on NHK General TV's "Reverse Life," scheduled to air on Monday, July 12, 2021. The program will clearly introduce his tumultuous life story, from independence from a major company to the development of air conditioning clothes, over a span of 45 minutes. Please take a look. Broadcast date: Monday, July 12, 2021, from 10:00 PM to 10:45 PM "Program Content" JO1's Junki Kono is extremely excited about the coolness! The development story of fan-equipped work clothes, the savior of summer work sites. The bond between an inventor who persevered with his beliefs despite poor sales and his supportive family. And then, a surprising turnaround! Fan-equipped work clothes are rapidly gaining popularity in the scorching summer work sites. This groundbreaking product sends wind through a fan at the waist to keep the inside of the clothes cool. Koji Ichigaya, who developed it (73), is a somewhat unconventional inventor. He pushes forward to realize his outlandish ideas but faces a series of failures and is treated as an eccentric. Even after finally commercializing the product, it didn't sell at all because it was considered "uncool," forcing him into a life of poverty. However, Ichigaya's relentless efforts to improve the product led to an inspiring turnaround that deeply moved Yamazato and Anigami's Nagi!