Analysis of shopper attributes, stay duration, and shelf-front behavior data in physical stores! Consulting services that lead to effective actions.
"Go Insight" is a consulting service that digitizes shopper attributes, dwell time, and shelf-front behavior in physical stores, analyzes the data to gain new insights, and connects them to effective actions. Using our proprietary image analysis technology and deep learning techniques, we analyze shopper behavior and clarify the previously opaque purchasing behavior process in physical stores with numerical data. We provide reporting along with suggestions for the "next step." [Features] ■ Data collection of shelf-front purchasing behavior ■ Verification in physical stores ■ Experienced specialists *For more details, please download the PDF or contact us.
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【Service Overview】 ■ Based on the issues extracted from client interviews, we develop a research plan. ■ Cameras are installed on the ceilings of retail stores to capture images, and shopper purchasing behavior is analyzed using image processing and deep learning technologies. ■ Data scientists analyze the data based on the identified issues, derive insights, and support problem-solving. ■ This product can capture the following types of data: - Attribute information (age/gender) - Stay information (number of people/stay duration/area in-out times) - Shelf front behavior information (number of product contacts/contacted product names/use of promotional materials) ■ Various behavioral data can be obtained depending on product characteristics, store characteristics, and research design (for details, please inquire). * For more information, please download the PDF or contact us.
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Our company leverages the printing knowledge and customer network cultivated in the office equipment business to expand marketing services worldwide. In the BTL (Below The Line) area of companies that have been untouched for many years, we provide consistent support from measuring the effectiveness of promotional materials at retail using AI and other tools to streamlining operations.