We are Shinroihi Co., Ltd., pioneers in color and light.
Our dream was to create colors that are truly dreamlike. Not just beautiful or new, but colors that can inspire and give dreams to people around the world. The dream color we sought to create is "fluorescent color." Now, it has become something very familiar and subtly active in our lives. Fluorescent colors are increasingly spreading across various fields. We, at Shinhiroi, are already beginning to envision our next dream as we pursue new dream colors. For more details, please download the catalog.
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basic information
【Contents】 ○Company Overview ○History ○Pigments ○Paints ○Films ○Lumilight Colors ●For more details, please contact us or download the catalog.
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Applications/Examples of results
【Applications】 ○ Pigments → Magazines, posters, printed T-shirts, packaging, plastics ○ Paints → Marking for safety and disaster prevention, eye-catchers for sales promotion, ships, aircraft, large structures, and leisure products ○ Films → Stickers, signs, window displays, glow-in-the-dark signs, safety and disaster prevention ○ Lumilight Color → Displays, store interiors, wall art, stage sets, event production ● For more details, please contact us or download the catalog.
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Company information
Between 1958 and 1959, Dai Nippon Paint Co., Ltd. proposed the idea of separating and establishing its Ofuna factory as an independent entity, leading to the establishment of its first subsidiary. The company’s general affairs department considered and proposed names for the new company, first searching for English documents related to the new company’s main product, "fluorescence." Terms such as fluorescence, fluorescent paint, luminous body, and luminous paint were identified, and it was found that in German, luminous body is "Leuchte" and luminous paint is "Die Leuchtfarbe." Therefore, the founder and first president, Nobu Negishi, had his name "Nobu" combined with the German word "Leuchte" to create a new term "SIN+LEUCHTE," which was phonetically read as "Shinroih" and spelled as "SINLOIH."