February 24-25! 19th Automatic Identification Comprehensive Exhibition - Osaka

The EC300 series label printer features a compact body that fits within approximately 20cm and a minimal design, making it suitable for reception areas and cash registers.

The EC300 series barcode label printer is a compact label printer that fits approximately 20 centimeters. The newly released "EC300 series" is a commercial label printer that achieves one of the smallest sizes in the industry, featuring four models: the thermal-only models EC320 (203dpi) and EC330 (300dpi), and the thermal transfer and thermal combination models EC320T (203dpi) and EC330T (300dpi).

• Label printer
• Cash register peripherals and printers
• Printer

Zebra's V Touch computer is a mobile device for business use.

The Zebra TC52/TC57 touch computers are the ultimate enterprise-class touch computers designed based on the highly acclaimed TC51/TC56. With the addition of a new platform and new features, they have evolved to be even more user-friendly. This simple Android device, equipped with all the business functions necessary for operations, maximizes user productivity and minimizes processing cycle time.

• Mobile phones and smartphones
• Other PCs and OA equipment
• Handheld terminal

In-house label creation with the ease of a home inkjet printer, cutting costs and lead times.

● By in-house production of labels with the LX610, design changes can be made easily. Price tags, promotional labels, original products, and novelty stickers can be created immediately in the necessary quantities when needed. ● The LX610 is ideal for small lot, diverse label printing. The smaller the lot and the more diverse the products, the greater the price difference benefits. ● A half-cut knife is built into the printer, allowing for free-form cutting when set up with dedicated software. *Special paper is required. ● PTCreate Pro is a dedicated printing software for the LX610 compatible with Windows 10. *Paid software. You can freely set cut lines and create barcodes and QR codes. ● Compatible with BarTender *Expected to be supported after fall 2020. It is packed with essential features for label printing, such as data import and issuance, used worldwide. ● Since the print head and ink cartridge are integrated, ink clogging due to long-term use does not occur.

• Label printer
• Printer

The DS9908R is a new style of RFID reader/writer that combines high-performance barcode reading capabilities with RFID reading functionality.

The DS9908R automatically reads RFID tags within radio frequency (RF) in both hands-free mode, fixed to a stand at the counter, and handheld mode, where it can be picked up to scan. Products with RFID tags can be scanned in multiple items at once, making POS checkout easier than ever. Additionally, capturing RFID tags provides real-time visibility of inventory, aiding in timely product replenishment and analysis of purchasing trends in stores.

• EAS devices
• Scanner
• RFID/IC tags

The Silverline solution for metal-compatible RFID labels has evolved with ZT411RFID.

RFID tags that can effectively read in the range of metal products cannot be printed or encoded with a standard RFID printer. The Zebra ZT411 RFID model designed for metal compatibility can print and encode metal-compatible tags. It offers high flexibility with easy installation, field-upgradable dedicated parts, and an optional integration of 300dpi print quality.

• Label printer
• RFID/IC tags

An innovative RFID reader/writer that is portable and versatile!

The SR7 is a new separate-type UHF band RFID reader/writer that achieves [low price × compact size × high performance]. Long range! Reads RFID tags up to 9 meters. A compact and freestyle design that allows scanning of IC tags whether carried or fixed. High functionality with the ability to read 900 RFID tags per second. For example… Using it as a handheld device. Wearing it on an armband. Attaching it to a belt. Using it with a neck strap. Utilizing pockets in work clothes or uniforms. Fixing it to a stand for desktop use. Mounting it on a wall or counter for use.

• RFID/IC tags

In the age of AI, how should we consider "human involvement" in BtoB marketing? As the utilization of AI accelerates, "human involvement" is being questioned again as a key factor influencing the results of BtoB marketing. Now, with the advancement of automation in information gathering and the sophistication of content generation, what customers expect from companies is not just efficiency, but an "experience" that includes a sense of satisfaction and trust. In this seminar, we will organize the concepts of "customer experience" design that marketing professionals should focus on by 2026 from 12 perspectives, including webinars, marketing automation, content, video, data utilization, and sales collaboration. We will consider what roles humans should play in the age of AI and how to design experiential value in the field of BtoB marketing.

In 2026, we will reach the halfway point. In the world of B2B marketing, due to further updates in AI and the deepening of cookie regulations, we have entered a phase where traditional "wait-and-see" strategies are becoming less effective in achieving results. Many of you may be considering what is necessary to ensure lead acquisition and maximize deal creation in the second half of the year amidst fierce competition. In this webinar, four leading companies in B2B marketing will come together. While unraveling the latest market trends, we will provide answers to pressing questions faced by the field, such as "Which channels should we really invest in now?", "What kind of content will be favored in the AI era?", and "What is the optimal solution for efficient nurturing?", along with practical methods. By combining the expertise of each company, we will present a concrete roadmap to accelerate your company's growth in the latter half of 2026.

"Since entering 2025, it has become clear that the number of visitors to our website has decreased..." "With the emergence of generative AI, I am anxious about how the product consideration process will change in the future..." Many marketing professionals share this sense of crisis. The traditional approach of "SEO that targets keywords to improve rankings" can no longer compete in the current search environment where AI selects and filters information. This is where AIO (AI Optimization) is gaining attention. However, the reality remains unclear: "I hear the term, but what exactly should I do?" and "How is it different from SEO?" In this webinar, Shannon, a marketing automation vendor that has felt a sense of crisis regarding the "evaluation from AI" of its own site and has boldly implemented structural reforms, will share specific steps to "correctly teach AI about our company and position ourselves as a candidate for comparison," along with actual stories of failures, in collaboration with LANY, a pioneer in AIO/SEO, and GIG, a group of specialists in information design.

In the sales promotion of contract development and SI business, the biggest opportunity loss may be "the consideration period is too long, leading to not being recalled at the timing of replacement." The thousands of business cards acquired at trade shows, and the logs of "lost opportunities and halted considerations" accumulated in the SFA. These are originally "assets" that could transform into projects worth tens of millions to hundreds of millions of yen. However, on-site sales (or sales engineers) are overwhelmed by immediate projects, making it physically impossible to pursue leads from several years ago. In this webinar, we will present a system for generating business negotiations from dormant customers using MA, based on the premise of the unique limitations of SIers that "cannot follow up on everything."

Bosch Engineering Co., Ltd. will be exhibiting at the International Construction and Surveying Exhibition (CSPI-EXPO2026) held at Makuhari Messe. At this exhibition, in addition to showcasing off-road products such as radar and ultrasonic sensors, we will also introduce the actual operation of various sensors using demonstration units as case studies. We understand you may be busy, but we sincerely look forward to your visit. Exhibition Highlights (Booth Numbers: 23-17 & 23-11) ▶ Off-road environmental recognition technology ▶ Demonstration of various products Product and Technology PR Seminars 6/18 10:30~11:00 Seminar Room III 6/19 10:30~11:00 Seminar Room III 【Parts and engineering services for construction machinery, from sample supply to mass production】 ▶ About Bosch Engineering and the off-road business ▶ About off-road products such as ultrasonic sensors, radar, and cameras