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  4. [Case Study of Warehouse Management System Implementation] Aufung Company, a logistics company in Iceland
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  • Nov 09, 2021
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Nov 09, 2021

[Case Study of Warehouse Management System Implementation] Aufung Company, a logistics company in Iceland

マンハッタン・アソシエイツ マンハッタン・アソシエイツ
■Implemented Systems Warehouse Management System (WMOS), Supply Chain Intelligence ■Challenges The company needed to upgrade its highly customized WMS module built on a legacy ERP backbone and implement a cutting-edge WMS that provides high-level functionality in a standard form without changes. Based in Reykjavik, Iceland, the company provides both wholesale and logistics services, including procurement, inventory management, and distribution, to its parent company, the retail group Hagar. Hagar has a portfolio of retail and wholesale companies operating independently across Iceland. This group includes sports equipment stores, department store franchises operating on behalf of retailers such as Debenhams, Zara, and TopShop, as well as three food retailers served by Aðföng, which provides logistics services. These include the low-cost, high-volume grocery chain Bonus, the hypermarket chain Hagkaup known for its wide range of food and non-food items, and the 10-11 convenience stores. *Please feel free to contact us.*
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Introduction to Manhattan's Latest WMS
Manhattan's Warehouse Management System (WMS) is the standard for supply chain innovation. Manhattan's WMS is the first in the industry to incorporate a Warehouse Execution System (WES) within the WMS, utilizing advanced AI, machine learning technologies, and proprietary algorithms for orchestration, making it a highly mobile and flexible WMS.

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[Case Study of Warehouse Management System Implementation] Aufung Company, a logistics company in Iceland

The pulse of the leading retail company in the Icelandic market.

■Introduced System Warehouse Management System (WMOS), Supply Chain Intelligence ■Challenges Aðföng Inc. needed to upgrade its highly customized WMS module built on a legacy ERP backbone and implement a state-of-the-art WMS that provides high-level functionality in a standard form without changes. *For more details, please refer to the PDF document or feel free to contact us.*

  • Inventory Management System

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Cloud-native Manhattan Active Warehouse Management

It is a warehouse management system that uses advanced technology that does not require software updates after implementation without versioning.

"Manhattan Active Warehouse Management" is a SaaS-based warehouse management system that has significantly expanded its global adoption. It has consistently received high ratings in Gartner's Magic Quadrant over the long term. 【Features】 <Versionless> After implementation, the operation of customized areas is guaranteed, and the system is automatically upgraded, allowing users to always utilize the latest version. <Microservices Architecture> By combining multiple independent functions, business logic is constructed, enabling zero-downtime system upgrades and flexible integration with external systems via APIs. This allows for the rapid implementation of new business models. <Auto-Scaling> The system is equipped with the ability to automatically scale out and in system resource capacity according to the fluctuating volume of transaction data during busy and slow business periods. <SaaS-based Operational Management> Infrastructure and application management is handled by Manhattan, allowing users to focus their management resources on developing extensions that drive and transform their business.

  • Logistics and warehouse management systems

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Manhattan Scale

Supply chain technology that is scalable to match operational size and can be operational in a short period of time.

Agile and highly adaptable warehouse management solutions that solve the challenges of complex supply chain execution. Implementation locations are not limited to on-premises or cloud. You can access a refined set of tools and features at an affordable price, enabling you to achieve your goals. Enjoy a quick deployment, user-friendly and proven solutions, along with an interface that is easy to use with touch operations. The environment is highly configurable, minimizing the effort required from internal IT resources and contributing to TCO reduction. Choose the best deployment option for your business. You can select from various deployment options, including public cloud, private cloud, managed/hosting services, or on-premises, tailored to your needs, performance, and budget. It is also possible to use the cloud environment hosted by Manhattan. With Manhattan Cloud, upgrades are performed annually, ensuring that you always have access to new features. The cloud upgrade service includes an option for automatic migration to the next version for your specific customizations.

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Manhattan Active Comprehensive Platform

Providing a single view that links customer, order, and inventory-related information.

By adopting a common integrated model within the company, customer, order, and inventory-related information is provided in a single view that is interconnected, eliminating the need for stores, customer service, and logistics centers to use individually independent and uncoordinated platforms or solutions to achieve business goals. *For more details, please download the PDF or contact us.*

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Manhattan Active Supply Chain

Always flexible, always up-to-date.

Seamless Interconnection for Comprehensive Optimization Manhattan Active Supply Chain enables the innovation and optimization of complex distribution and transportation operations by providing practical visibility across the entire network. Dedicated features are available for various industries, including food distribution and retail, life sciences, apparel and footwear, high-tech electronics, third-party logistics, and more. Manhattan's Active Supply Chain enhances productivity within the warehouse, optimizes equipment utilization, and improves employee engagement. It also possesses the responsiveness to adapt to fluctuations in demand. With logistics center technology that offers ease of use and flexibility akin to a smartphone app, employee work speed increases, and the management efficiency of managers and administrators improves. *For more details, please download the PDF or contact us.*

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Manhattan Active Solutions

We aggregate all best practices for fulfillment and provide them through a cloud-native omnichannel platform.

We support companies in optimizing their extensive and complex operations, responding to changes in the market and demand, and innovating repeatedly, quickly, and as many times as needed. By using Manhattan's solutions, companies can always access the latest, seamlessly interconnected technologies. *For more details, please download the PDF or contact us.*

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[Warehouse Management System Case Study] Logistics Company in Iceland, Aðföng.

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Exclusive sales for employees, fan clubs, and communities — now more flexible than ever.

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We have launched a new “Audience Control Feature” for TwooCa Mall, enabling merchants to limit product visibility and sales to specific companies, organizations, and communities. With this feature, merchants can now: ✔ Offer employee-exclusive discounts and company sales ✔ Create fan club or community-only merchandise sales ✔ Customize product visibility for specific user groups In addition, by integrating with TwooCa’s payment functions and digital-money-convertible point system, the platform provides a seamless purchasing experience for users. This feature is designed to support value creation in closed communities such as: ・Employee welfare programs ・Fan clubs ・Membership communities ・Sports teams We will continue expanding TwooCa Mall as a platform optimized for employee engagement, member experiences, and community-based commerce. ▼ Press Release https://prtimes.jp/main/html/rd/p/000000108.000076589.html #TwooCa #EmployeeBenefits #Fintech #Cashless #HRTech #CommunityCommerce #SportsBusiness #FanEngagement #DX

May 15, 2026

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HK-2

Recommended for earthquake measures for automatic doors and equipment! Seismic device HK-2.

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Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

May 14, 2026

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Hotron foot switch

[Free Catalog Distribution] Reduce the risk of virus and bacteria infection! Hotron's non-contact switch series.

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  • CATALOG

The "Hotron Non-Contact Switch" allows you to open and close doors without directly touching door knobs or switches, making it hygienic! You can choose from two types: the "Hand Wave Sensor," which only requires you to wave your hand, and the "Foot Switch," which only requires you to place your foot at the entrance. It reduces the risk of virus and bacterial infections in places where hygiene is a concern, such as food factories, restaurants, hospitals, and nursing facilities. 【Features】 ○ Reduces the risk of virus infection by allowing door operation without contact ○ A wide variety of options to choose from based on application and location ○ Ideal for places where hygiene is a priority, such as food factories and medical facilities ○ Prevents unnecessary detection due to the switch mechanism 【Product Lineup】 ■ Hand Wave Sensor Series ○ Exposed waterproof type, front, down, and side-facing types "PF-R5" ○ Exposed type, front-facing type "PF-R1" ○ Embedded type, front-facing type "PF-U2" ○ Exposed type, downward wide type "PF-R4" ■ Foot Switch Series ○ Slim type with wide opening, vertical beam type "PF-01S" ○ Slim type with wide opening, horizontal beam type "PF-03S" ○ Standard type, horizontal beam type "PF-05" ◎ For more details, please download the catalog or contact us.

May 14, 2026

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Exhibition at the "Hokkaido Civil Engineering and Architecture Future Technology Expo 2026"

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We will be exhibiting at the "Hokkaido Civil Engineering and Architecture Future Technology Exhibition 2026," which will be held for two days from May 27 at the Daiwa House Premist Dome (Sapporo City, Hokkaido). This exhibition aims to provide valuable information to the construction industry in Hokkaido regarding their efforts in DX (Digital Transformation) and GX (Green Transformation), as well as to showcase and allow experiences with a variety of construction machinery, surveying equipment, and digital technologies. Our goal is to contribute to the operational efficiency of construction companies in Hokkaido and to address the challenges faced by the construction industry. On the day of the event, we will be showcasing the "High Water Content Soil Improvement Agent MT Series," so if you are nearby, please feel free to stop by. Event Name: Hokkaido Civil Engineering and Architecture Future Technology Exhibition 2026 Dates: May 27, 2026 (Wednesday) 9:30 AM - 4:00 PM May 28, 2026 (Thursday) 9:30 AM - 4:00 PM Venue: Daiwa House Premist Dome (1 Hitsujioka, Toyohira Ward, Sapporo City, Hokkaido) Organizer: Hokkaido Civil Engineering and Architecture Future Technology Exhibition Executive Committee Supported by: Hokkaido Development Bureau of the Ministry of Land, Infrastructure, Transport and Tourism, Hokkaido, Hokkaido Board of Education, Sapporo City, and others Hokkaido Civil Engineering and Architecture Future Technology Exhibition 2026 HP https://www.caft-exhibition.com/

May 14, 2026

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[Notice] Recruitment for participants has started for the paid course "Excavation Reinforcement Soil Method Implementation Seminar" to be held on June 12, 2026 (Friday).

[Notice] Enrollment has started for the paid course "Excavation Reinforced Soil Method Implementation Workshop" to be held on June 12, 2026 (Friday).

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  • OTHER

"This is a paid seminar, but it comes with a limited-time web authentication key." We will hold a paid seminar for the software "Reinforced Soil" calculation system. Enrollment for participants has begun. This is a CPD accredited seminar. Certificates of attendance for obtaining CPD credits from other organizations can be issued. Please check the detailed announcement page below for more information.

May 14, 2026

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