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  3. デンネマイヤー
  4. As the second installment of the ITmedia News series "Even Niche Companies Can Do It! Expanding Overseas with IT Utilization," an interview article featuring our company president has been published.
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  • Jun 09, 2025
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Jun 09, 2025

As the second installment of the ITmedia News series "Even Niche Companies Can Do It! Expanding Overseas with IT Utilization," an interview article featuring our company president has been published.

デンネマイヤー デンネマイヤー
As the second installment of the ITmedia News series "Even Niche Companies Can Do It! Utilizing IT for Overseas Expansion," an interview article with our company president titled "Intellectual Property Management is Fine with Excel" has been published, highlighting the precariousness of this approach. It discusses the "rights-related" issues that small and medium-sized enterprises should be cautious about when considering overseas expansion. The interview covers the importance of intellectual property protection during overseas expansion, common challenges, success stories, risks, and the characteristics of companies that thrive in a global environment.
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Trademark Renewal Management Service

Safe, quick, flexible, and efficient! We provide world-class update services at low cost!

Our company leverages over 60 years of experience in managing intellectual property to provide a professional "Trademark Renewal Management Service" for maintaining trademark rights. By utilizing our customizable services tailored to your needs, you can reduce labor costs and save time. This allows you to focus more than ever on the global growth of your brand. 【Features】 ■ Experienced professional team ■ Efficient and comprehensive management ■ Flexible renewal services ■ World-class renewal services at a low cost *For more details, please refer to the PDF document or feel free to contact us.

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Various change procedures

Support for efficient transfer procedures! The transfer and change of patents and trademarks are extremely important for business!

Our company supports all processes related to transfer and changes with professional services and efficient procedures, handling the procedures for changes in intellectual property worldwide with just one request. We provide a "one-stop" service that includes the provision of necessary documents during the process, review of document completeness and accuracy, sending reports, and sending official receipt documents. If you want to ensure the procedures for changes in intellectual property rights (such as transfer, name change, address change, conclusion of license agreements, validity of licenses, establishment of mortgages, etc.) while also reducing costs, please feel free to use our services. 【Features】 ■ Comprehensive range of services ■ Reduction and efficiency of administrative tasks ■ Experts with global experience ■ Visibility and reduction of costs *For more details, please refer to the PDF materials or feel free to contact us.

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[Blog] European Unitary Patent and Opt-Out Strategy

Are you formulating an international patent strategy that involves the European market? The European Unified Patent will finally be launched on June 1, 2023!

After many years of efforts, a project for a single patent with unitary effect across the entire European Union (EU) has become a reality, and all participating countries will fall under the jurisdiction of a single international court known as the Unified Patent Court (UPC). From the day the UPC begins operations, European patent holders will be able to apply for unitary effect, allowing them to receive protection for their intellectual property rights in all participating countries. Conversely, a significant drawback is that limitations, transfers, cancellations, and waivers of rights will apply to all UPC member countries. However, European patent owners and applicants are allowed to opt out of the UPC's exclusive jurisdiction during a transitional period (initially 7 years, extendable up to 14 years). This option to opt out of UPC jurisdiction is known as "opt-out" and remains valid throughout the duration of the European patent. If one does not opt out, there is a risk that a single lawsuit in the UPC could lead to the cancellation of the European patent, making the opt-out application a defensive strategy in that regard. *For more details, please download the PDF or refer to the related links.*

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CCS3 product photo

The new product "Vehicle Count Sensor CCS3" enables efficient occupancy management of large parking lots.

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Hotron Inc. has launched its new product, the "Vehicle Count Sensor CCS3"! This product is a ceiling-mounted sensor that combines infrared and radar technology. It reliably detects vehicles in both directions with a single unit, accommodating traffic during congestion and vehicle passing, thus achieving efficient occupancy management in large parking lots. Additionally, it can be utilized for exit warning purposes in addition to vehicle counting, contributing to the safe and smooth operation of parking facilities. 'Features' - Improved detection performance against changes in road surface during rainy weather by using both infrared and radar. - Equipped with IP67 waterproof and dustproof performance, making it effective even in salt damage areas. - Various settings can be configured from a dedicated app (for Android devices), with current settings easily visible at a glance. - The base dimensions are the same as the previous model "CCS2," allowing for smooth replacement of existing equipment. *For more details, please refer to the product information, catalog download, or contact us.*

Oct 13, 2026

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HK-2

Recommended for earthquake measures for automatic doors and equipment! Seismic device HK-2.

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Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

Oct 13, 2026

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PERI products are used at construction sites around the world. (Poland: Construction work on the Dunajec Road Bridge)

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PERI products are used at construction sites around the world. This time, we would like to introduce the construction work of the "Dunajec Road Bridge" spanning the Dunajec River in the town of Nowy Targ in southern Poland. The road bridge was planned to be constructed using a balanced cantilever method, dividing the cantilever beams starting from each pier into 10 segments. A particular concern was to strictly adhere to the concrete pouring cycle for each segment. To achieve this, a balanced cantilever carriage (VBC) equipped with a hydraulic advance system and an automatic formwork stripping function was adopted. By utilizing the VBC, it became possible to pour concrete for segments up to a maximum length of 5 meters in a single cycle, allowing for efficient and timely construction. PERI products: 1. TRIO Panel Formwork 2. VARIO GT24 Wall Formwork 3. PERI UP Flex Modular Scaffold 4. VST Heavy-Duty Shoring Tower PERI Japan Co., Ltd.

Oct 12, 2026

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Aroma presentation of major purchasing specialty stores.

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At a major purchasing specialty store located in Kanagawa Prefecture, we have introduced our commercial aroma diffuser rental service "MajestaFragrance," enhancing the store's atmosphere with fragrance. Installed models: MFmini (4,400 yen per month) × 2 units Adopted fragrance: Freesia Pear To ensure that customers visiting the store can relax during their appraisal and consultation time, we have implemented space branding with a "refined and approachable scent." The fragrance used is "Freesia Pear," which pleasantly spreads the freshness of fruity pear and the vibrant aroma of freesia. It warmly welcomes customers with a clean and high-quality scent. The "MFmini" introduced this time is a compact yet powerful diffuser known for its strong diffusion capabilities. It blends smartly into limited installation spaces such as reception counters and customer service areas, efficiently delivering fragrance. At Majesta Fragrance, we offer optimal diffuser models and fragrance suggestions tailored to the size of the store, type of business, and interior atmosphere. A "free trial installation" is also available before signing a contract.

Oct 10, 2026

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We will exhibit at the Osaka Industrial Exhibition 2026.

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We will be exhibiting at the "Osaka Industry Exhibition 2026" held at MyDome Osaka from October 14 (Wednesday) to 15 (Thursday), 2026. We will introduce our stress check, health management system, reservation and reception system, and interview system.

Oct 09, 2026

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