As the second installment of the ITmedia News series "Even Niche Companies Can Do It! Expanding Overseas with IT Utilization," an interview article featuring our company president has been published.

Safe, quick, flexible, and efficient! We provide world-class update services at low cost!

Our company leverages over 60 years of experience in managing intellectual property to provide a professional "Trademark Renewal Management Service" for maintaining trademark rights. By utilizing our customizable services tailored to your needs, you can reduce labor costs and save time. This allows you to focus more than ever on the global growth of your brand. 【Features】 ■ Experienced professional team ■ Efficient and comprehensive management ■ Flexible renewal services ■ World-class renewal services at a low cost *For more details, please refer to the PDF document or feel free to contact us.

• Other Management Services

Support for efficient transfer procedures! The transfer and change of patents and trademarks are extremely important for business!

Our company supports all processes related to transfer and changes with professional services and efficient procedures, handling the procedures for changes in intellectual property worldwide with just one request. We provide a "one-stop" service that includes the provision of necessary documents during the process, review of document completeness and accuracy, sending reports, and sending official receipt documents. If you want to ensure the procedures for changes in intellectual property rights (such as transfer, name change, address change, conclusion of license agreements, validity of licenses, establishment of mortgages, etc.) while also reducing costs, please feel free to use our services. 【Features】 ■ Comprehensive range of services ■ Reduction and efficiency of administrative tasks ■ Experts with global experience ■ Visibility and reduction of costs *For more details, please refer to the PDF materials or feel free to contact us.

• Other Management Services

Are you formulating an international patent strategy that involves the European market? The European Unified Patent will finally be launched on June 1, 2023!

After many years of efforts, a project for a single patent with unitary effect across the entire European Union (EU) has become a reality, and all participating countries will fall under the jurisdiction of a single international court known as the Unified Patent Court (UPC). From the day the UPC begins operations, European patent holders will be able to apply for unitary effect, allowing them to receive protection for their intellectual property rights in all participating countries. Conversely, a significant drawback is that limitations, transfers, cancellations, and waivers of rights will apply to all UPC member countries. However, European patent owners and applicants are allowed to opt out of the UPC's exclusive jurisdiction during a transitional period (initially 7 years, extendable up to 14 years). This option to opt out of UPC jurisdiction is known as "opt-out" and remains valid throughout the duration of the European patent. If one does not opt out, there is a risk that a single lawsuit in the UPC could lead to the cancellation of the European patent, making the opt-out application a defensive strategy in that regard. *For more details, please download the PDF or refer to the related links.*

• others

Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

The "HA-T Series" is an energy-saving automatic door sensor that opens only for those who want to enter, whether on a busy street or in a narrow passageway. The automatic door opens simply by bringing your hand close, addressing hygiene concerns even in facilities used by a large number of people. Depending on the application and installation location, you can choose between "Non-vision Mount Type/HA-T401" and "Non-vision Built-in Type/HA-T520." 【Recommended for such places!】 ☑ Entrance facing a busy passageway ☑ Presence of counters or signs near the door ☑ Buildings facing narrow passageways ☑ Buildings that prioritize aesthetics ☑ Hospitals and facilities that consider hygiene ☑ Large facilities with many doors 【Features】 ● Adaptable to various door types with four detection spot settings ● Reduces unnecessary opening and closing to minimize power consumption, contributing to energy-saving effects ● Equipped with a light touch function, allowing the door to open and close simply by waving your hand, ensuring hygiene ● Can also be used as a wide detection range non-vision infrared sensor ◎ For more details, please download the materials or contact us.

[To the owners of parking lots and parking lot construction companies] "I am worried about the possibility of colliding with pedestrians when exiting the parking lot..." Among vehicle entrances to parking lots, stores, residences, and factories, those particularly facing sidewalks or roadways are expected to pose risks of dangerous incidents such as pedestrian collisions and vehicle-to-vehicle accidents. To alleviate such concerns, Hotron proposes a [Vehicle Exit Warning Sensor] that detects vehicle departures at various sites and alerts the surrounding area with LED lights and buzzers. The system consists of a simple configuration of "Sensor" + "Controller" + "Switching Power Supply (24V)" + "LED Rotating Light." *When using the exit warning system, we kindly ask that you arrange for the switching power supply (24V), LED rotating light, control panel, circuit breaker, etc. Since it can be retrofitted, it can also be used for existing parking lot entrances. [Contents Included] ○ Exit Warning System Configuration ○ Comparison Table of Exit Warning Sensors ○ Four Modes ○ Wide Range of Applications ○ Customer Feedback ○ Appearance Diagram / Specifications ◎ For more details, please contact us or download the catalog.

Hotron, which manufactures and sells sensors, provides bed exit sensors for hospitals, nursing, and care facilities. Hotron offers easy-to-understand video guidance on how to use bed exit sensors wirelessly and how to set up device connections! ▼ Video Manual (YouTube) https://www.youtube.com/playlist?list=PLNVA4mTrZDqtJa6MfFRZQxwtfCSnAfxVy 【Bed Exit Sensors】 ○ Non-contact infrared sensor, simply place it - Pole-kun HB-H1 ○ Mat sensor, foldable thin mat - Mat-kun HB-UST ○ Body movement call - Ugo-kun HB-TV3 ○ Body movement call for wheelchairs - Ayumi-chan HB-WTV3 【Options】 ○ Nurse call linked wireless set - Wireless set (transmitter/receiver) HB-RS/HB-RJ ◎ For more information about the products, please contact us or download the catalog.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 10, 2026 (Tuesday), they published a page titled "What is the true nature of 'nice people who are exhausting to interact with'? 'Covert Aggression.'" 'Covert Aggression' refers to behaviors that harm others while pretending to be a 'good person,' as well as aggressive tendencies and personality traits that attempt to manipulate others subtly. The page explains relevant cases, characteristics, causes for falling into this behavior, and ways to cope with it. (Page Overview: Excerpts) ■ What is 'Covert Aggression'? ■ Cases that fall under 'Covert Aggression' ■ Characteristics of 'Covert Aggression' ■ Why do people fall into 'Covert Aggression'? ■ Coping strategies for 'Covert Aggression' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/covert-aggression-2026-02/