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  3. セラタ 本社
  4. Store layout is determined by Serata - We will help you create your ideal store layout.
COMPANY
  • May 27, 2025
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May 27, 2025

Store layout is determined by Serata - We will help you create your ideal store layout.

セラタ セラタ 本社
【Company Features】 1. Cross-Industry Response of Store Fixtures × Residential Materials → Optimizing product composition according to usage, from store displays to residential interiors. → Creating a sense of unity throughout the space with the same materials and design philosophy. 2. Original Hardware Design Capability → A wide range of unique structural hardware such as hook lines, brackets, and spacers. → Balancing safety, workability, and aesthetics. Holding multiple patented products. 3. Proposal for Integration of LED and Hardware → Possibility of integrated proposals with power components such as illuminated shelves, LED signs, and fixtures with lighting. → Achieving time savings and reduced construction through compatibility design between LEDs and mounting components. 4. Small Lot and Flexible Response → Capable of handling short-term projects such as exhibitions, events, and model rooms. → Speedy response and a variety of options achieved through in-house processing capabilities. 【Main Product Categories】 LED Lighting: 100V / 24V / Under-shelf lights / Illuminated shelves / LED panels Signs: Colton plates / Tabletop signs Fixture Components: Hook lines / Shelf supports / Brackets / Safety measures Spacers: Pulp / Rail type 【Message】 "Proposing materials that 'showcase' spaces and 'support' them safely, from a manufacturing perspective."
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[Official] Serata Co., Ltd. and Ichioaka Co., Ltd. | Design, Production, and Sales of Original Store Display Materials | Home Page

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パルプスペーサー?.jpg

Pulp Spacer Series

The choice of "making it paper." An eco-friendly display spacer that is gentle on both the Earth and the sales floor.

The Pulp Spacer Series is an eco-friendly spacer series made from recycled paper (pulp) instead of traditional plastic partition boards. It achieves "de-plasticization" and "de-petroleum" while maintaining the same functionality as conventional products, addressing issues such as marine plastic pollution, CO₂ emission reduction, and resource circulation. It is ideal for retailers and sales floors considering environmentally friendly fixtures, accommodating various shelf sizes and rail shapes, including L-shaped, U-shaped, S-shaped, and freestanding options. 【Three Benefits of "Using Paper"】 1. De-petroleum/CO₂ reduction: Cuts the use of petroleum-derived materials, contributing to the prevention of global warming. 2. De-plasticization: Contributes to reducing marine plastic waste and protecting animals. 3. Recyclable: Utilizes recycled paper, contributing to forest conservation and resource circulation.

  • Store display shelves
  • Other resource recycling

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インテリア電源レール、LED?.jpg

Interior power rail + LED under-shelf light series

Decorate the space with a glowing shelf. Integrate the outlets and lighting along the rail.

This series is an integrated lighting and wiring system designed for interiors, combining a power rail compatible with AC100V and LED under-shelf lights. By simply installing the rail along the shelf posts, it safely provides power to display shelves and storage shelves. LED slim lamps and under-shelf lights can be easily installed, making them effective for indirect lighting and accent lighting as well. It creates beautiful lighting effects in various scenes within the home, such as the entrance, living room, study, closet, and garage.

  • Living and dining furniture
  • Storage furniture
  • Other fixtures and fittings

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ECPL-S Colton Plate Series

Illuminating wall signs. A simple structure with high color rendering, easy to replace LED colton panels.

ECPL-S is an LED-integrated acrylic sign panel that can be installed on walls. It features a transparent cover structure that allows for easy film replacement, achieving uniform brightness with a light guide plate. With high color rendering (Ra85) and surface illuminance (3000Lux), it can be effectively used for promotional, directional, and decorative signs. In addition to standard sizes B2/B3/B4, A1/A2 sizes are available upon request. It can be securely fixed to the wall with a decorative nut mounting system.

  • Other fixtures and fittings
  • Signs, banners, lanterns, and curtains

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Power Rail Series

Freedom of power. A new standard for display wiring where cords are invisible.

The Power Rail Series is an integrated wiring rail that allows for smart AC100V power supply to shelves and signs by incorporating it into store fixtures and shelving units. With features such as connectability, no exposed cords, and compatibility with magnetic mounting, it boasts excellent design in terms of construction, appearance, and safety, enabling a tidy arrangement of power wiring for LED lighting, promotional signs, and various display devices.

  • Store display shelves

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丸パイプ・角パイプセット?.jpg

Round pipe / square pipe hanger set

Organize your life with "display storage." Create a closet display like a store, easily for anyone.

The round pipe and square pipe hanger set is a pipe-type display fixture designed for storage and exhibition, which can be installed on shelf posts. With a simple structure, it is easy to install and can create a shop-like storage space even in limited areas. It can be used not only in homes such as entrances, living rooms, closets, and garages but also as a display fixture in stores and one-room apartments. It features the "SP Bracket" series (patent registered), which includes safety designs to prevent disengagement and bouncing. ☆ Easy installation in combination with shelf posts and wooden shelf brackets ☆ Compatible with both round and square pipes, offering various shapes to choose from for different scenes ☆ Available in double hanger specifications and types with stabilizing parts ☆ The bracket features an SP structure that locks with a single touch (patent registered) ☆ Load capacity of 20kg per span (uniform distribution), providing reliable strength for everyday use

  • Living and dining furniture
  • Storage furniture
  • Store display shelves

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LTSシリーズ?.jpg

LTS series

Show, illuminate, and easy to replace. The definitive open/close LED sign that stands out on the shelf.

The LTS series is a thin sign panel series with built-in LED lights designed to be installed on the top of system fixtures. It features a front-opening mechanism, making it easy to change POPs and signs. With uniform brightness provided by the light guide plate (surface illuminance of 3000 Lux), visibility is significantly improved. It operates on a DC24V specification, allowing for easy wiring with a dedicated adapter/splitter cable. Custom sizes and colors are also available upon request. The lightweight frame design and magnetic catch mechanism enable smooth replacement even when connected, allowing for easy lifting from the front.

  • Store display shelves

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フリーパネル、ウッドパネル.jpg

Free Panel / Wood Panel Series

Walls become sales areas. Base panels that excel in construction and design, responding to a diverse range of display fixtures.

The "Free Panel" and "Wood Panel" series are construction panels that serve as the base for wall display fixtures in stores and showrooms. Despite their simple flat surface, various rails, brackets, and hooks can be easily attached. They are available in two types: F type (aluminum) and wooden type (plywood), allowing for selection based on application and design. They cater to a wide range of needs from DIY to professional fixture design, and cutting and drilling processing is also possible. ★ All hook panel optional parts can be used.

  • Store display shelves

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安全イメージ.jpg

Safety measures products NJ/LUS series

"Are you able to protect that shelf?" Small parts create great peace of mind. Easy-to-install anti-drop and anti-bounce parts.

The NJ/LUS series is a safety measure parts series designed to prevent the dropping and bouncing of shelf boards in slotted fixtures. The "Stopper Bush (NJ Series)" prevents brackets from coming loose, while the "LUS Series" suppresses the bouncing of the shelf boards themselves. These can be retrofitted, require no tools, and are low-cost, significantly improving safety. As earthquake countermeasures and disaster prevention specifications have become increasingly in demand in recent years, they are recommended for commercial facilities, retail stores, and public spaces.

  • others
  • Store display shelves

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RXA.jpg

RXA Series

Remove the 'gaze' from under the shelf. A professional-grade under-shelf LED that integrates both signage and lighting.

The RXA series is a high-brightness lighting unit that combines LED under-shelf lighting and sign display. The front lights up due to the transparent cover, allowing for both lighting and POP/sign display simultaneously. Its structure, which lights up at eye level, significantly enhances visibility in sales and exhibition spaces. In addition to high color rendering and high brightness, it features a "SS connector" specification that prevents accidental disconnection, ensuring safety. You can choose between a direct film attachment type or a replaceable type, and installation can be flexibly adapted using screws, magnets, or slit hooks.

  • Store display shelves

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コレクションケース?.jpg

Showcase Series

Not just for "display." A "protective" showcase. A dedicated case for cards and collections equipped with security, presentation, and expandability.

The Showcase Series is a dedicated line of showcases designed specifically for displaying trading cards and collector's items, combining security, aesthetics, and expandability. With a slim design of 70 to 150 mm in depth, it allows for large capacity displays without overwhelming the sales area. The showcases feature acrylic theft prevention doors and UV-cut polycarbonate for enhanced safety. Additionally, there are plenty of options available, including LED lighting, hook lines, acrylic shelves, and POP attachment points. This "professional-grade" collection case enhances presentation while effectively protecting the value of the products.

  • Showcase

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卓上サイン.jpg

Tabletop Sign Panel LSP24 Series

Showcasing both the front and back with light. Enhanced visibility with double-sided illumination! An LED sign that simply plugs into an outlet.

The LSP24 series is a double-sided illuminated tabletop sign panel with built-in LEDs. By simply inserting POP or signs into the dedicated acrylic panel, it quickly transforms into an eye-catching tabletop sign with a bright and uniform light surface. It is easy to install and comes with an adapter compatible with standard outlets (AC100V), making it ideal for store counters, exhibition booths, reception areas, and information panels. It accommodates A4 portrait size and is available in two specifications: film insertion type and direct adhesive type. Custom orders are also possible.

  • Other lighting fixtures
  • Signs, banners, lanterns, and curtains

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もくーるシリーズ.jpg

Mokuru Series

Bring warmth to your steel shelves. Easy-to-install wood grain parts that change the impression of your sales area.

The "Moku-ru Series" is a wood grain-patterned spacer and POP rail integrated display part that can be easily attached to steel shelves. With a genuine wood grain finish made from colored resin and printed sheets, it transforms the cold impression of shelves into a warm and natural look. Installation is simple, requiring just insertion into the grooves of the steel shelves, making it ideal for quick store renewals. It accommodates shelf widths of 600 to 1200 mm and is available in three types according to color and price range.

  • Store display shelves

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2025y05m01d_173737016.jpg

LED Illuminated Shelf Series

The shelf itself is an eye-catcher. With just a simple insertion, it transforms into a "showcase shelf," a new form of lighting.

The LED illuminated shelf series is an innovative fixture lighting solution that utilizes acrylic light guide plates combined with dedicated lighting fixtures, allowing the shelves themselves to function as light-emitting bodies. Simply turning on the power beautifully illuminates the edges of the shelves, highlighting products and displays. Installation is easy with a plug-in design, compatible with both standard outlets (100V) and 24V specifications. Custom sizes and thicknesses are also available, making it suitable for various sales floors and spatial presentations.

  • Other lighting fixtures
  • Spatial Design

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Hybrid Panel Series

From "decorating the wall" to "mastering the wall." Hybrid panels that balance functionality and aesthetics in fixtures and interior design.

"Display and Storage Unit with Aesthetic Appeal and Functionality" The Hybrid Panel Series is a high-performance fixture panel unit that combines wall display and storage functions. In addition to a wide variety of panel size options and beautiful surface finishes, it features a flexible design that can incorporate rail outlets and standard outlets. This product meets the demands of wanting to "store while displaying" and "create an atmosphere," suitable for retail fixtures, living spaces, and commercial facilities.

  • Other fixtures and fittings
  • Store display shelves

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NX48シリーズ.jpg

NX48 Series [Parts Type]

Easily interchangeable, flexible shelf design. Just by changing the orientation, the display changes too.

The NX48 series is a detachable wooden shelf bracket. Its structure allows for flexible layout changes after installation, supporting the "evolution of display" in retail fixtures and interior spaces. With 2-prong and 3-prong models, screw-mounted/dowel-equipped types, and a wide range of color options, it is particularly suitable for stores that want to "adjust shelf supports with parts" or frequently change their layout. Standard SP stoppers are included, ensuring safety. It also meets the needs of those who want to "not draw attention to shelf parts" and "present simply" in spatial design.

  • Other fixtures and fittings
  • Store display shelves

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ハイブリッドピラー.jpg

Hybrid pillar / 2-way channel slit

"Showcase" wall storage, a new concept that blends with the wall. A stylish and highly functional new design for shelf supports.

The "Hybrid Pillar" and "2-Way Channel Slit" are a shelf pillar series focused on aesthetics specifically designed for wall installation. With a slim design and construction compatibility for installation on gypsum board, they enable neat storage solutions for residential, commercial, and office spaces. Available in a variety of colors such as chrome, white, black, and wood grain, they allow for designs that showcase the shelf pillars as part of the spatial presentation.

  • Other fixtures and fittings
  • Store display shelves

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スペーサー Vol.2.jpg

Spacer Series | High-performance display parts that support sales floor presentations

Organize the sales floor and showcase it. A spacer rail system that allows for flexible control of product displays.

The Spacer Rail Series is a high-functionality component designed to assist with product alignment, partitioning, and display support in store fixtures and display equipment. It accommodates various types of steel shelves, wooden shelves, glass shelves, and racks, offering a wide range of items to efficiently and beautifully enhance the sales space.

  • Store display shelves

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HOOKLINE&PANEL Vol.2.jpg

HOOKLINE&PANEL series

Hang, showcase, support. The definitive hook fixture that supports store display creation.

The HOOKLINE series is a comprehensive system of hook lines and hook panels specialized for sales displays and product arrangements. It is a range of original products born from years of design, construction experience, and on-site expertise, enabling the design of fixtures that combine strength, aesthetics, and ease of installation. It also excels in custom fixtures and component support, helping to enhance the individuality of stores.

  • Other fixtures and fittings
  • Store display shelves

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NEXT Vol.2.jpg

NEXT Series | Comprehensive Lineup of Fixture Parts for Stores and Commercial Spaces

Creating space, strength and beauty. The next-generation standard of furniture parts proposed by Serata.

The NEXT series is a comprehensive lineup of parts developed for store fixtures, showcases, and interior construction. It fully covers the necessary parts for achieving both spatial design and safety, including channel slits, slit pipes, glass shelf brackets, safety parts, and reinforcement bars. Combining ease of installation, design quality, and durability, it is adopted in a wide range of fields such as apparel stores, dining spaces, showrooms, and office environments.

  • Other furniture
  • Store display shelves

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LED Vol.2 表紙.jpg

LED Store Lighting Catalog Vol. 2

Introducing products that are helpful for stores, easy to use, and easy to understand!

This catalog features the store display materials provided by Serata Co., Ltd., specifically the LED 100V Safety Series for stores. It includes products designed with safety in mind, such as the "SS Connector" for securely connecting fixtures, products with a direct wiring code specification that ensures a no-accident, reliable design, and the smart power supply rail "NXLC," all aimed at providing "next-level proposals" to prevent accidents. [Contents] ■ SS Connector ■ Direct Wiring Code Specification ■ Power Rail ■ Colton Series *For more details, please download the PDF or feel free to contact us.

  • Other fixtures and fittings

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2025y07m17d_110729050.jpg

Pane Clip / Pane Clip Mini

It's not about "decorating," it's about "creating." Combine and display freely.

"Pane Clip" requires no assembly tools or adhesives! It's a convenient stainless steel clip that allows you to easily assemble panels just by sandwiching them together. The main body is made of stainless spring steel, which is resistant to rust and deformation, making it perfect for both indoor and outdoor use. Whether for store displays, events, or campsite decor, the possibilities are up to you! It's easy for anyone to disassemble and reassemble, making it ideal for DIY beginners. We offer two types to choose from, tailored to your needs and sizes.

  • Outdoor furniture, play equipment, furniture hardware
  • Other fixtures and fittings

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2025y06m04d_114931603.jpg

Punching style

Attractive, easy-going, decorative. A new form of wall display that realizes the lightness and freedom of space.

The punching style is a series of wall fixtures that balances ease of installation and decorative appeal. Panels in wood and steel types are perforated, allowing for flexible placement of products and POP displays. It creates a sense of "openness" in the space while achieving both promotional and storage functions. By combining various parts, it is possible to create an optimal fixture configuration for retail stores, pop-ups, and office interior spaces.

  • Display (display shelves, display boards, mannequins, etc.)
  • Other fixtures and fittings

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セラタ
Building materials, supplies and fixtures manufacturers
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news

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It's not too late to address the "2024 Problem." Why not immediately reduce drivers' waiting times?

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Are you making progress on measures for the "2024 Problem"? The management of drivers' working hours is becoming stricter, and in the logistics field, reducing "waiting time for loading" has become an urgent issue. To address this challenge, our company, Hotron, proposes the "Vehicle Detection Ultrasonic Sensor 'HM-UX2'," which instantly grasps the availability of loading bays. The 'HM-UX2' contributes to the resolution of waiting times by accurately understanding the availability status, reducing unnecessary waiting and queuing, and shortening waiting times, thereby alleviating the burden on drivers! By replacing the "eyes" of your loading bay management with this high-precision sensor, why not start taking measures against the "2024 Problem"? Take a look at the product features: "Can it accurately detect availability?" "Can we really use it in our company?" "I just want to know the cost, even if it's an estimate." If you have any questions or requests, please feel free to consult us first.

Aug 08, 2025

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Non-contact light touch sensor "HA-T401/HA-T520"

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The non-contact beam touch sensor "HA-T401/HA-T520" has a compact detection range, making it an ideal automatic door sensor for installation on automatic doors facing narrow corridors or busy streets. Depending on the application and installation location, you can choose between "non-vision mounting type" and "non-vision built-in type." 【Features】 ● With the beam touch sensor, you can open and close the automatic door simply by bringing your hand close without touching it, ensuring hygiene. ● Depending on the installation environment, such as single sliding or bi-parting doors, the detection range can be set in four configurations: left, center, right, and a total of 12 spots. ● Two types of activation row settings are available to reduce unnecessary opening and closing of the automatic door due to cross traffic, contributing to energy-saving effects. ● The touch switch and infrared sensor are integrated, allowing for a switch between beam touch and infrared sensor with a single model. 【Recommended for such locations!】 ☑ Entrance facing a busy corridor ☑ Counter or sign near the door ☑ Buildings facing narrow corridors ☑ Buildings that prioritize aesthetics ☑ Hospitals and facilities that consider hygiene ☑ Large facilities with many doors ◎ For more details, please download the materials or contact us.

Aug 07, 2025

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HK-2

Recommended for earthquake measures for automatic doors and equipment! Seismic device HK-2.

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Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

Aug 06, 2025

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The launch of the next-generation AI surveillance drone system "Grabee" has begun.

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Grabee is a next-generation monitoring solution equipped with new features specialized for forest fire and wildlife damage prevention, based on AI video analysis and location estimation technology developed at Guardian. In addition to the conventional location estimation function, it now includes flame identification and animal identification capabilities, enabling early detection and response to forest fires and wildlife damage. Furthermore, it supports mapping of fire areas and area calculations.

Aug 06, 2025

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SysProBooth: Introducing the SysRobo and OMO-type Integrated Employment Management System.

The "HR EXPO" within the General Affairs, Human Resources, and Accounting Week [Tokyo] has successfully concluded with great enthusiasm.

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Syspro Inc. exhibited at the "General Affairs, Human Resources, and Accounting Week [Tokyo] within the 'HR EXPO'" held at Tokyo Big Sight from June 25 (Wednesday) to June 27 (Friday), 2025. Thanks to everyone, we had many visitors and were able to conclude the event successfully. We would like to take this opportunity to express our deep gratitude to all the attendees and the organizers.

Aug 06, 2025

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