Store layout is determined by Serata - We will help you create your ideal store layout.

The choice of "making it paper." An eco-friendly display spacer that is gentle on both the Earth and the sales floor.

The Pulp Spacer Series is an eco-friendly spacer series made from recycled paper (pulp) instead of traditional plastic partition boards. It achieves "de-plasticization" and "de-petroleum" while maintaining the same functionality as conventional products, addressing issues such as marine plastic pollution, CO₂ emission reduction, and resource circulation. It is ideal for retailers and sales floors considering environmentally friendly fixtures, accommodating various shelf sizes and rail shapes, including L-shaped, U-shaped, S-shaped, and freestanding options. 【Three Benefits of "Using Paper"】 1. De-petroleum/CO₂ reduction: Cuts the use of petroleum-derived materials, contributing to the prevention of global warming. 2. De-plasticization: Contributes to reducing marine plastic waste and protecting animals. 3. Recyclable: Utilizes recycled paper, contributing to forest conservation and resource circulation.

• Store display shelves
• Other resource recycling

Decorate the space with a glowing shelf. Integrate the outlets and lighting along the rail.

This series is an integrated lighting and wiring system designed for interiors, combining a power rail compatible with AC100V and LED under-shelf lights. By simply installing the rail along the shelf posts, it safely provides power to display shelves and storage shelves. LED slim lamps and under-shelf lights can be easily installed, making them effective for indirect lighting and accent lighting as well. It creates beautiful lighting effects in various scenes within the home, such as the entrance, living room, study, closet, and garage.

• Living and dining furniture
• Storage furniture
• Other fixtures and fittings

Illuminating wall signs. A simple structure with high color rendering, easy to replace LED colton panels.

ECPL-S is an LED-integrated acrylic sign panel that can be installed on walls. It features a transparent cover structure that allows for easy film replacement, achieving uniform brightness with a light guide plate. With high color rendering (Ra85) and surface illuminance (3000Lux), it can be effectively used for promotional, directional, and decorative signs. In addition to standard sizes B2/B3/B4, A1/A2 sizes are available upon request. It can be securely fixed to the wall with a decorative nut mounting system.

• Other fixtures and fittings
• Signs, banners, lanterns, and curtains

Freedom of power. A new standard for display wiring where cords are invisible.

The Power Rail Series is an integrated wiring rail that allows for smart AC100V power supply to shelves and signs by incorporating it into store fixtures and shelving units. With features such as connectability, no exposed cords, and compatibility with magnetic mounting, it boasts excellent design in terms of construction, appearance, and safety, enabling a tidy arrangement of power wiring for LED lighting, promotional signs, and various display devices.

• Store display shelves

Organize your life with "display storage." Create a closet display like a store, easily for anyone.

The round pipe and square pipe hanger set is a pipe-type display fixture designed for storage and exhibition, which can be installed on shelf posts. With a simple structure, it is easy to install and can create a shop-like storage space even in limited areas. It can be used not only in homes such as entrances, living rooms, closets, and garages but also as a display fixture in stores and one-room apartments. It features the "SP Bracket" series (patent registered), which includes safety designs to prevent disengagement and bouncing. ☆ Easy installation in combination with shelf posts and wooden shelf brackets ☆ Compatible with both round and square pipes, offering various shapes to choose from for different scenes ☆ Available in double hanger specifications and types with stabilizing parts ☆ The bracket features an SP structure that locks with a single touch (patent registered) ☆ Load capacity of 20kg per span (uniform distribution), providing reliable strength for everyday use

• Living and dining furniture
• Storage furniture
• Store display shelves

Show, illuminate, and easy to replace. The definitive open/close LED sign that stands out on the shelf.

The LTS series is a thin sign panel series with built-in LED lights designed to be installed on the top of system fixtures. It features a front-opening mechanism, making it easy to change POPs and signs. With uniform brightness provided by the light guide plate (surface illuminance of 3000 Lux), visibility is significantly improved. It operates on a DC24V specification, allowing for easy wiring with a dedicated adapter/splitter cable. Custom sizes and colors are also available upon request. The lightweight frame design and magnetic catch mechanism enable smooth replacement even when connected, allowing for easy lifting from the front.

• Store display shelves

Walls become sales areas. Base panels that excel in construction and design, responding to a diverse range of display fixtures.

The "Free Panel" and "Wood Panel" series are construction panels that serve as the base for wall display fixtures in stores and showrooms. Despite their simple flat surface, various rails, brackets, and hooks can be easily attached. They are available in two types: F type (aluminum) and wooden type (plywood), allowing for selection based on application and design. They cater to a wide range of needs from DIY to professional fixture design, and cutting and drilling processing is also possible. ★ All hook panel optional parts can be used.

• Store display shelves

"Are you able to protect that shelf?" Small parts create great peace of mind. Easy-to-install anti-drop and anti-bounce parts.

The NJ/LUS series is a safety measure parts series designed to prevent the dropping and bouncing of shelf boards in slotted fixtures. The "Stopper Bush (NJ Series)" prevents brackets from coming loose, while the "LUS Series" suppresses the bouncing of the shelf boards themselves. These can be retrofitted, require no tools, and are low-cost, significantly improving safety. As earthquake countermeasures and disaster prevention specifications have become increasingly in demand in recent years, they are recommended for commercial facilities, retail stores, and public spaces.

• others
• Store display shelves

Remove the 'gaze' from under the shelf. A professional-grade under-shelf LED that integrates both signage and lighting.

The RXA series is a high-brightness lighting unit that combines LED under-shelf lighting and sign display. The front lights up due to the transparent cover, allowing for both lighting and POP/sign display simultaneously. Its structure, which lights up at eye level, significantly enhances visibility in sales and exhibition spaces. In addition to high color rendering and high brightness, it features a "SS connector" specification that prevents accidental disconnection, ensuring safety. You can choose between a direct film attachment type or a replaceable type, and installation can be flexibly adapted using screws, magnets, or slit hooks.

• Store display shelves

Not just for "display." A "protective" showcase. A dedicated case for cards and collections equipped with security, presentation, and expandability.

The Showcase Series is a dedicated line of showcases designed specifically for displaying trading cards and collector's items, combining security, aesthetics, and expandability. With a slim design of 70 to 150 mm in depth, it allows for large capacity displays without overwhelming the sales area. The showcases feature acrylic theft prevention doors and UV-cut polycarbonate for enhanced safety. Additionally, there are plenty of options available, including LED lighting, hook lines, acrylic shelves, and POP attachment points. This "professional-grade" collection case enhances presentation while effectively protecting the value of the products.

• Showcase

Showcasing both the front and back with light. Enhanced visibility with double-sided illumination! An LED sign that simply plugs into an outlet.

The LSP24 series is a double-sided illuminated tabletop sign panel with built-in LEDs. By simply inserting POP or signs into the dedicated acrylic panel, it quickly transforms into an eye-catching tabletop sign with a bright and uniform light surface. It is easy to install and comes with an adapter compatible with standard outlets (AC100V), making it ideal for store counters, exhibition booths, reception areas, and information panels. It accommodates A4 portrait size and is available in two specifications: film insertion type and direct adhesive type. Custom orders are also possible.

• Other lighting fixtures
• Signs, banners, lanterns, and curtains

Bring warmth to your steel shelves. Easy-to-install wood grain parts that change the impression of your sales area.

The "Moku-ru Series" is a wood grain-patterned spacer and POP rail integrated display part that can be easily attached to steel shelves. With a genuine wood grain finish made from colored resin and printed sheets, it transforms the cold impression of shelves into a warm and natural look. Installation is simple, requiring just insertion into the grooves of the steel shelves, making it ideal for quick store renewals. It accommodates shelf widths of 600 to 1200 mm and is available in three types according to color and price range.

• Store display shelves

The shelf itself is an eye-catcher. With just a simple insertion, it transforms into a "showcase shelf," a new form of lighting.

The LED illuminated shelf series is an innovative fixture lighting solution that utilizes acrylic light guide plates combined with dedicated lighting fixtures, allowing the shelves themselves to function as light-emitting bodies. Simply turning on the power beautifully illuminates the edges of the shelves, highlighting products and displays. Installation is easy with a plug-in design, compatible with both standard outlets (100V) and 24V specifications. Custom sizes and thicknesses are also available, making it suitable for various sales floors and spatial presentations.

• Other lighting fixtures
• Spatial Design

From "decorating the wall" to "mastering the wall." Hybrid panels that balance functionality and aesthetics in fixtures and interior design.

"Display and Storage Unit with Aesthetic Appeal and Functionality" The Hybrid Panel Series is a high-performance fixture panel unit that combines wall display and storage functions. In addition to a wide variety of panel size options and beautiful surface finishes, it features a flexible design that can incorporate rail outlets and standard outlets. This product meets the demands of wanting to "store while displaying" and "create an atmosphere," suitable for retail fixtures, living spaces, and commercial facilities.

• Other fixtures and fittings
• Store display shelves

Easily interchangeable, flexible shelf design. Just by changing the orientation, the display changes too.

The NX48 series is a detachable wooden shelf bracket. Its structure allows for flexible layout changes after installation, supporting the "evolution of display" in retail fixtures and interior spaces. With 2-prong and 3-prong models, screw-mounted/dowel-equipped types, and a wide range of color options, it is particularly suitable for stores that want to "adjust shelf supports with parts" or frequently change their layout. Standard SP stoppers are included, ensuring safety. It also meets the needs of those who want to "not draw attention to shelf parts" and "present simply" in spatial design.

• Other fixtures and fittings
• Store display shelves

"Showcase" wall storage, a new concept that blends with the wall. A stylish and highly functional new design for shelf supports.

The "Hybrid Pillar" and "2-Way Channel Slit" are a shelf pillar series focused on aesthetics specifically designed for wall installation. With a slim design and construction compatibility for installation on gypsum board, they enable neat storage solutions for residential, commercial, and office spaces. Available in a variety of colors such as chrome, white, black, and wood grain, they allow for designs that showcase the shelf pillars as part of the spatial presentation.

• Other fixtures and fittings
• Store display shelves

Organize the sales floor and showcase it. A spacer rail system that allows for flexible control of product displays.

The Spacer Rail Series is a high-functionality component designed to assist with product alignment, partitioning, and display support in store fixtures and display equipment. It accommodates various types of steel shelves, wooden shelves, glass shelves, and racks, offering a wide range of items to efficiently and beautifully enhance the sales space.

• Store display shelves

Hang, showcase, support. The definitive hook fixture that supports store display creation.

The HOOKLINE series is a comprehensive system of hook lines and hook panels specialized for sales displays and product arrangements. It is a range of original products born from years of design, construction experience, and on-site expertise, enabling the design of fixtures that combine strength, aesthetics, and ease of installation. It also excels in custom fixtures and component support, helping to enhance the individuality of stores.

• Other fixtures and fittings
• Store display shelves

Creating space, strength and beauty. The next-generation standard of furniture parts proposed by Serata.

The NEXT series is a comprehensive lineup of parts developed for store fixtures, showcases, and interior construction. It fully covers the necessary parts for achieving both spatial design and safety, including channel slits, slit pipes, glass shelf brackets, safety parts, and reinforcement bars. Combining ease of installation, design quality, and durability, it is adopted in a wide range of fields such as apparel stores, dining spaces, showrooms, and office environments.

• Other furniture
• Store display shelves

Introducing products that are helpful for stores, easy to use, and easy to understand!

This catalog features the store display materials provided by Serata Co., Ltd., specifically the LED 100V Safety Series for stores. It includes products designed with safety in mind, such as the "SS Connector" for securely connecting fixtures, products with a direct wiring code specification that ensures a no-accident, reliable design, and the smart power supply rail "NXLC," all aimed at providing "next-level proposals" to prevent accidents. [Contents] ■ SS Connector ■ Direct Wiring Code Specification ■ Power Rail ■ Colton Series *For more details, please download the PDF or feel free to contact us.

• Other fixtures and fittings

It's not about "decorating," it's about "creating." Combine and display freely.

"Pane Clip" requires no assembly tools or adhesives! It's a convenient stainless steel clip that allows you to easily assemble panels just by sandwiching them together. The main body is made of stainless spring steel, which is resistant to rust and deformation, making it perfect for both indoor and outdoor use. Whether for store displays, events, or campsite decor, the possibilities are up to you! It's easy for anyone to disassemble and reassemble, making it ideal for DIY beginners. We offer two types to choose from, tailored to your needs and sizes.

• Outdoor furniture, play equipment, furniture hardware
• Other fixtures and fittings

Attractive, easy-going, decorative. A new form of wall display that realizes the lightness and freedom of space.

The punching style is a series of wall fixtures that balances ease of installation and decorative appeal. Panels in wood and steel types are perforated, allowing for flexible placement of products and POP displays. It creates a sense of "openness" in the space while achieving both promotional and storage functions. By combining various parts, it is possible to create an optimal fixture configuration for retail stores, pop-ups, and office interior spaces.

• Display (display shelves, display boards, mannequins, etc.)
• Other fixtures and fittings

Thank you for your continued support. On February 18, 2026, we will release the comprehensive weather platform ZEROSAI X-AI. Our strength lies in the ability to integrate AI for wind speed forecasting, weather observation, environmental data, and hazard notifications, in line with traditional pinpoint weather forecasting. On the same day, we will also release a cloud-managed dust meter as a new option for the comprehensive marine platform Compass PLUS. For more details, please visit our website.

The "Hybrid Joint TCF Type" is a bridge expansion device designed for the Tohoku region that responds to "compacted snow," which occurs due to vehicle traffic after snowfall. It meets the 10kN snow load standard set by the Tohoku Regional Development Bureau. Additionally, it adopts a structure known as the "face plate type," which ensures that the water-stopping material does not become exposed on the surface, and it comes standard with "secondary water-stopping material." By employing a double structure, it reduces the risk of leakage and achieves higher water-stopping performance. Furthermore, to prevent snowplow blades from getting caught on the expansion device, it also comes standard with a "snow removal guide plate." This not only protects the product itself but also considers safety during snow removal operations.

The "HM-S6" is an embedded park sensor that detects vehicles through changes in magnetic flux and responds to various situations from passing to stationary vehicles. It can be used for the opening and closing of input doors at waste treatment plants, as well as for gates that vehicles pass through and outdoor parking applications. It can also be installed on rebar and steel plates. 【Features】 ■ Resistant to the effects of natural environments such as rain, snow, temperature changes, and geomagnetism ■ Protection rating IP68 reduces the risk of water ingress ■ Ten times the load capacity compared to conventional embedded park sensors (based on our comparison) ■ Can distinguish between vehicles even when they pass continuously ■ Can be installed on rebar and steel plates *For more details, please refer to the PDF document or feel free to contact us.

In facilities operating nurse call systems, we have made bed exit sensors wireless, allowing them to notify in conjunction with the nurse call system. By simply connecting the mat sensor "Foldable Thin Matt-kun," the body movement call "Ugo-kun," and the wheelchair body movement call "Ayumi-chan" to the transmitter HB-RS, you can make the bed exit sensor wireless. The infrared sensor "Just Place Pole-kun" has the transmitter HB-RS built-in. This helps prevent accidents caused by falls, slips, or wandering, contributing to the efficiency of medical operations. 【Features】 ○ Wireless conversion by simply connecting existing sensors to the transmitter HB-WSK. ○ Bed exit sensors notify wirelessly in conjunction with the nurse call system. ○ Up to 5 transmitters can be registered with one receiver. ○ The communication distance between the transmitter and receiver is approximately 10 meters. ◎ For more details, please contact us or download the catalog.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On February 5, 2026 (Thursday), they published a page titled "Can We 'Capture Hearts' by Gaining Empathy!? 'Golden Circle Theory'." The 'Golden Circle Theory' refers to a way of communicating and explaining that appeals to the emotions of the audience, making it easier to gain empathy and encourage action. The page explains the three components that make up the theory, the differences from general communication methods, how to utilize it in marketing, examples of its application in companies, and key points for effective use. (Page Overview: Excerpts) ■ The three components that make up the 'Golden Circle Theory' ■ Differences between general communication methods and the 'Golden Circle Theory' ■ How to utilize the 'Golden Circle Theory' in marketing ■ Examples of the 'Golden Circle Theory' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/golden-circle-theory-2026-02/