Mahindra has adopted ABB's PixelPaint as a premium painting option.

ABB's innovative PixelPaint technology has been adopted by Mahindra & Mahindra (M&M), a major SUV manufacturer in India, for its new electric vehicle painting facility. This technology, which uses a painting head similar to an inkjet printer, is scheduled to begin operation in mass production facilities in 2025.
PixelPaint consists of a printer head equipped with over 1,000 individually controllable small nozzles, which will be mounted on ABB painting robots such as the IRB 5500. By combining ABB's 3D vision system with ABB's simulation and programming software, RobotStudio, the head follows the vehicle body perfectly, ensuring that paint is applied to the body with 100% accuracy without overspray or mist. This eliminates the need for labor-intensive masking work and multiple painting processes, allowing for zero paint loss while ensuring precise detail reproduction.
In recent years, there has been a growing demand for personalization options. PixelPaint is an example of how ABB's innovative technology helps establish Mahindra's products in the premium segment.

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