[Book] Research on Strategies for Winning as a Latecomer: How to Explain and Persuade Management on Intellectual Property Strategies (No. 2240)

★A New Strategy for Capturing the Entire Market as a Latecomer! Accurately Grasp the Structural Changes in the Market and Become the Ruler of a New Competitive Domain!
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■ Table of Contents
Chapter 1: Advantages and Disadvantages of Late Entry
Chapter 2: How to Gather and Analyze Information to Win as a Late Entrant
Chapter 3: Inventory of Company Technologies and Market Entry as a Latecomer through Horizontal Deployment of Core Technologies
Chapter 4: How to Develop and Implement Marketing Strategies to Win as a Late Entrant
Chapter 5: How to Formulate and Implement Intellectual Property Strategies to Win as a Latecomer
Chapter 6: Utilizing IP Landscapes and Business Strategy Planning in Late Entry
Chapter 7: How to Create and Propose Business Models That Can Win Even as a Late Entrant
Chapter 8: Explaining to Management and Opposing Forces and Providing Convincing Evidence to Win as a Late Entrant
Chapter 9: Criteria for GO/STOP Decisions from the Perspective of Management Regarding Late Entry
Chapter 10: Initiatives and Success Stories of Companies That Entered the Market as Latecomers
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●Publication Date: March 29, 2024 ●Format: A4, 490 pages
●Authors: 53 ●ISBN: 978-4-86798-015-6
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