Flooring Adoption Case Studies [Official] Instagram Willbee Co., Ltd. Building Materials Division

[Official] Instagram Launch: Introduction of Flooring Adoption Cases for 'ALPEAT', 'KATTENA', and 'PIERJU'

When considering interior design for "home building," many people may gather information by looking at images on Instagram. Our company has established an official Instagram account. ~WOODNOTE FLOORING~ is the flooring brand of Willbee. On the ~WOODNOTE FLOORING~ Instagram, we mainly introduce flooring adoption examples for the following three products: ● Solid three-layer flooring 'ALPEAT' ● Scratch-resistant flooring 'KATTENA' ● Solid flooring 'PIERJU' We hope you find it helpful as a reference during your consideration. If you have any requests for free samples, inquiries, or questions regarding the three products, please feel free to contact us. You can view our official Instagram at the link below.

• Solid wood flooring/indoor
• Engineered Flooring
• Cork, rubber flooring, sheet flooring/indoor

Common Flooring Maintenance Materials for 'ALPEAT' and 'PIERJU'

■ "ALPEAT" Three-Layer Flooring ■ "PIERJU" Solid Wood Flooring This is an introduction to flooring maintenance materials. For the use of the natural wood three-layer flooring "ALPEAT" and solid wood flooring "PIERJU," we recommend maintenance products from Osmo & Edel. We also provide points for keeping your flooring beautiful for a long time and introduce the "tools" necessary for maintenance, so please refer to this information. ■ "ALPEAT" Using a 3mm solid wood veneer with heat-retaining softwood underneath, this product retains the warmth, walking feel, and texture of wood while addressing the disadvantages of solid flooring, such as warping and expansion/contraction. It allows for the expression of a wide, luxurious, and impactful floor with dimensions of [15×148×1820 (the "ALPEAT WIDE" has a width of 189)]. ■ "PIERJU" PIERJU is a solid flooring material that allows you to experience the natural atmosphere and texture of wood. You can feel the unique expressions of each piece of wood and enjoy the walking feel and texture that only solid wood can provide. *The number of products and square meter coverage may vary depending on size and other factors. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Flooring deterioration prevention agents (wax, etc.)

Fashion starts from the floor.

ALPEAT uses 3mm of solid wood on the surface. You can experience the walking sensation and texture similar to solid flooring. By using heat-retaining softwood beneath the 3mm veneer, this product retains the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion. With a 3mm solid veneer and dimensions of [total thickness 15mm × width 148mm × length 1820mm], it can express a wide, luxurious, and impactful floor. Please take a look at the "eye-catching floor" for yourself! ■ Features - Creates a sense of luxury with seamless solid veneer - Compatible with underfloor heating, less affected by temperature changes - Showcases the natural wood grain unique to natural wood, similar to oil finishes - Long-term maintenance-free due to TRF coating ● ALPEAT A top-quality solid three-layer flooring with a single board measuring 148mm × 1820mm. ● ALPEAT WIDE A flooring that pursues even wider luxury while maintaining the wood texture of ALPEAT, with a width of 189mm × 1820mm. We offer free samples, so please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"King of the forest" 【Oak】 Case study 'ALPEAT' Alpeat three-layer flooring～

Introducing the case study of "King of the Forest Oak" from 'ALPEAT'! Oak, a broadleaf tree from the beech family, is a representative species used in a wide range of applications such as flooring, furniture, and whiskey barrels. In Europe, it is referred to as the "King of Forest." A distinctive striped pattern known as "tora" (tiger stripe) adds an accent to the grain's appearance. It creates a natural atmosphere, matches any space with its understated expression, and allows you to fully enjoy the natural wood grain and color changes over time while maintaining a sturdy hardness. We sell this popular species of oak through 'ALPEAT' and 'ALPEAT WIDE.' Using a 3mm solid veneer with heat-retaining coniferous wood underneath, it preserves the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion, making it compatible with underfloor heating. The solid veneer is 3mm thick, and the dimensions are [total thickness 15mm × width 148mm × length 1820mm (with 'ALPEAT WIDE' being 189mm wide)], allowing for a wide, luxurious, and impactful floor. We offer free samples, so please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

Example of using wood for baseball bats: 'ALPEAT' Alpeat three-layer flooring made from Tamo (Ash) wood.

This is an introduction to the adoption case of "Tamo (Ash)" wood used for baseball bats in "ALPEAT"! Tamo (Ash) - Oleaceae - Broadleaf tree Tamo (Ash) is a hardwood known for its strength and durability, making it suitable not only for furniture, fixtures, and construction but also for sports equipment such as baseball bats, skis, and rackets. While it resembles the color tone of oak, it lacks the tiger stripe pattern, and Tamo (Ash) has a simpler and more distinctively strong grain. It matches well with Nordic, modern, and traditional Japanese spaces. We sell this popular wood species, Tamo (Ash), in "ALPEAT" and "ALPEAT WIDE." Using a 3mm solid veneer with a heat-retaining softwood underneath, it retains the warmth, walking feel, and texture of wood while addressing the disadvantages of solid flooring, such as warping and expansion, and is compatible with underfloor heating. The solid veneer is 3mm thick, with a total thickness of 15mm, width of 148mm, and length of 1820mm (with "ALPEAT WIDE" being 189mm wide), allowing for a luxurious and substantial floor appearance. We offer free samples, so please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

- Attention-Grabbing Wood [European Oak (Clear Coating)] Case Study 'ALPEAT' Alpeat Three-Layer Flooring -

Introducing a case study of "ALPEAT" featuring the eye-catching European Oak (clear finish)! European Oak - Hardwood European Oak is graded to maximize the natural appearance of the wood, preserving knots and sapwood. It is a popular species widely used in apparel shops and cafes, creating a natural atmosphere that undoubtedly attracts attention, resembling the ambiance of a store! Oak has been used as a material for furniture since the Greek and Roman eras, and it pairs very well with interior design, making it a timeless and beloved species worldwide. We sell the globally cherished European Oak (clear finish) at "ALPEAT." Using a 3mm solid veneer over a heat-retaining softwood, we maintain the warmth, walking feel, and texture of the wood while addressing the drawbacks of solid flooring, such as warping and expansion, and ensuring compatibility with underfloor heating. The product features a solid veneer of 3mm and dimensions of [total thickness 15mm × width 148mm × length 1820mm (with "ALPEAT WIDE at width 189mm")], allowing for a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

Examples of adopting high-quality three major precious woods that beautify over time: 'ALPEAT' Alpeat three-layer flooring with walnut.

Introducing the adoption case of "ALPEAT" featuring high-grade hardwood walnut! Walnut, a broadleaf tree from the walnut family. As one of the world's three major high-grade hardwoods, it is used in furniture, fixtures, and interior materials. You can feel a sense of dignity through the heavy texture of the wood and the delicate grain, while also experiencing a gentle expression. Its unique deep color and rich grain create a chic space. Additionally, you can fully enjoy the walnut's characteristic "aging beauty," and with use, you will encounter even greater beauty and smoothness. We sell this high-grade hardwood walnut through "ALPEAT" and "ALPEAT WIDE." Using a 3mm solid veneer with heat-retaining coniferous wood underneath, it retains the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction. With a solid veneer of 3mm and dimensions of [total thickness 15mm × width 148mm × length 1820mm (with "ALPEAT WIDE" being 189mm in width)], it is possible to express a wide, luxurious, and impactful floor. We offer free samples, so please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

Case study of high-quality wood [teak] used in the Titanic: 'ALPEAT' three-layer flooring.

Here is an introduction to the adoption case of the high-quality wood teak, "ALPEAT"! Teak, a hardwood from the Lamiaceae family, is a tree species that has been famous as one of the "three major precious woods" in the world for a long time. It features a captivatingly beautiful grain and allows you to fully enjoy its transformation into a golden-brown hue over time. While the contrast of light and dark is clearly visible, it provides not only beauty but also a sense of calm and reassurance. This wood species has been used not only in furniture and fixtures but also in famous ships like the Titanic. It is known for its durability, resistance to corrosion, and water resistance, making it one of the "strongest wood species." We sell this high-quality wood through "ALPEAT" and "ALPEAT WIDE." Using a 3mm solid veneer with a heat-retaining softwood underneath, we have created a product that retains the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion. The solid veneer is 3mm thick, and the dimensions are [total thickness 15mm × width 148mm × length 1820mm (with "ALPEAT WIDE" being 189mm wide)], allowing for a wide, luxurious, and impactful floor. We offer free samples, so please feel free to contact us.

• Solid wood flooring/indoor
• Engineered Flooring
• Flooring materials compatible with underfloor heating

~Custom finish to your liking [Unfinished European Oak] Coating adoption example 'ALPEAT' Alpeat three-layer flooring~

European Oak (Unfinished) "ALPEAT" Introducing examples of painted applications! European Oak (Unfinished) Hardwood European Oak (Unfinished) is graded to maximize the natural appearance of the wood, preserving knots and sapwood. This time, we present examples of applications after painting with "Osmo" in Antique Fur and White Spruce colors. Since it is an unfinished product, it can be finished with various oil paints from different manufacturers, allowing for customization according to personal preferences. We can also perform the painting work in-house and deliver the finished product. We are selling this European Oak (Unfinished) at "ALPEAT." Using 3mm solid veneer with heat-retaining softwood underneath, it retains the warmth, walking feel, and texture of wood while addressing the drawbacks of solid flooring, such as warping and expansion/contraction, making it compatible with underfloor heating. It features a wide, luxurious, and impactful floor with a single board measuring 3mm solid veneer, [total thickness 15mm × width 148mm × length 1820mm (with "ALPEAT WIDE at width 189mm")]. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

~Refined space with white uniformity [European Oak (Natural White)] case study 'ALPEAT' three-layer flooring~

Introducing a case study of the white unified refined space with European oak (natural white) from 'ALPEAT'! European Oak - Hardwood In response to the demand for flooring that has the color of unfinished wood while being oil-finished, we offer a natural white color that is finished to resemble an unfinished look, maximizing the beauty of the knots in European oak. White harmonizes with any color, not only matching various atmospheres but also creating a sophisticated and luxurious space through a sense of unity. We sell this European oak (natural white) at 'ALPEAT' (it is not available in 'ALPEAT WIDE'). Using 3mm solid veneer with a heat-retaining softwood underneath, we preserve the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and it is compatible with underfloor heating. With a thickness of 15mm, width of 148mm, and length of 1820mm (the width for 'ALPEAT WIDE' is 189mm), we can express a wide, luxurious, and impactful floor. We offer free samples, so please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【European Oak (Clear Coating)】Installation Example Product: ALPEAT European Oak (Clear Coating) 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-Layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is also compatible with underfloor heating. With a solid veneer of 3mm and a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE is 189mm in width), it can express a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Teak】Construction Examples Product: ALPEAT Teak 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-layer Flooring This product uses heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth of wood, walking comfort, and texture while eliminating the disadvantages of solid flooring such as warping and expansion/contraction. It is also compatible with underfloor heating. The solid veneer is 3mm thick, with a total thickness of 15mm, width of 148mm, and length of 1820mm (the 'ALPEAT WIDE' has a width of 189mm), allowing for a wide and luxurious floor with a strong presence. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【European Oak (Clear Coating)】Construction Example Product: ALPEAT European Oak (Clear Coating) 3mm thick solid wood veneer, 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-Layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid wood veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is also compatible with underfloor heating. The 3mm solid wood veneer, with a total thickness of 15mm and dimensions of 148mm in width and 1820mm in length (the 'ALPEAT WIDE' has a width of 189mm), allows for the expression of a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Oak (Nara)】 Construction Case Product: ALPEAT Oak 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating Design: Saburo Yasuhara Architectural Design Office Construction: Kawana Industries Co., Ltd. 'ALPEAT' Three-layer Flooring Using heat-retaining softwood beneath a 3mm solid veneer, this product retains the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is also compatible with underfloor heating. The 3mm solid veneer, with a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE has a width of 189mm), allows for a wide and luxurious floor with a strong presence. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Oak (Nara)】 Construction Examples Product: ALPEAT Oak 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring such as warping and expansion/contraction. It is also compatible with underfloor heating. The solid veneer is 3mm thick, with a total thickness of 15mm, a width of 148mm, and a length of 1820mm (the 'ALPEAT WIDE' has a width of 189mm), allowing for a wide and luxurious floor with a strong presence. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Oak (Nara)】 Construction Case Product: ALPEAT Oak 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating Design: rengoDMS Rengou Design Office Ichigaya Construction: kinoto 'ALPEAT' Alpeat Three-Layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is compatible with underfloor heating. The 3mm solid veneer, with a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE is width 189mm'), allows for the expression of a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Tamo (Ash)】 Installation Examples Product: ALPEAT Tamo (Ash) 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-Layer Flooring This product uses a heat-retaining softwood under a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is compatible with underfloor heating. The solid veneer is 3mm thick, with a total thickness of 15mm, width of 148mm, and length of 1820mm (the 'ALPEAT WIDE' has a width of 189mm), allowing for a wide, luxurious, and impactful floor expression. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Tamo (Ash)】 Installation Examples Product: ALPEAT Tamo (Ash) 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-Layer Flooring Using heat-retaining softwood beneath a 3mm solid veneer, this product retains the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is compatible with underfloor heating. The solid veneer is 3mm thick, with a total thickness of 15mm, width of 148mm, and length of 1820mm (the 'ALPEAT WIDE' has a width of 189mm), allowing for a wide, luxurious, and impactful floor expression. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Tamo (Ash)】 Installation Examples Product: ALPEAT Tamo (Ash) 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction. It is also compatible with underfloor heating. With a solid veneer of 3mm and a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE is 189mm wide), it can express a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Tamo (Ash)】 Installation Examples Product: ALPEAT Tamo (Ash) 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is also compatible with underfloor heating. With a solid veneer of 3mm and a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE has a width of 189mm'), it allows for the expression of a wide, luxurious, and impactful floor. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Tamo (Ash)】 Installation Examples Product: ALPEAT Tamo (Ash) 3mm thick solid wood veneer, 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-Layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid wood veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction. It is also compatible with underfloor heating. The 3mm solid wood veneer, with a total thickness of 15mm and dimensions of 148mm in width and 1820mm in length (the 'ALPEAT WIDE' is 189mm in width), allows for a wide, luxurious, and impactful floor expression. We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

"ALPEAT" Natural Wood Three-Layer Flooring

【Walnut】Construction Examples Product: ALPEAT Walnut 3mm thick single-layer veneer 15mm×148mm×1820mm Compatible with underfloor heating 'ALPEAT' Three-layer Flooring This product uses a heat-retaining softwood beneath a 3mm solid veneer, preserving the warmth, walking feel, and texture of wood while eliminating the disadvantages of solid flooring, such as warping and expansion/contraction, and is also compatible with underfloor heating. It allows for the expression of a wide, luxurious, and impactful floor with a solid veneer of 3mm, with a total thickness of 15mm×width 148mm×length 1820mm (the 'ALPEAT WIDE' has a width of 189mm). We offer free samples. Please feel free to contact us.

• Engineered Flooring
• Flooring materials compatible with underfloor heating
• Special flooring/indoor

We have introduced Majesta Fragrance to a nightclub in Yokosuka City, Kanagawa Prefecture, creating a fragrant atmosphere throughout the floor. The model we have introduced is the "MF-02S," which costs 8,800 yen per month (tax included). The scent you have chosen this time is "Sabon," a high-quality soap fragrance reminiscent of luxury hotel amenities. Its clean and transparent refreshing scent spreads throughout the entire floor, warmly welcoming customers who visit. By introducing scent design to the nightclub, we can enhance the extraordinary experience and create a memorable space that lingers not only visually but also through "scent." Majesta Fragrance offers a rental service for commercial aroma diffusers, and we also provide a free trial installation. If you are interested in scent design, please feel free to contact us.

In the July 8, 2026 issue of Air Conditioning Times, we featured "Flex Chamber" and "SS Premier" in a duct special.

SS Premier has won an award at the 24th Environmental and Equipment Design Awards. This award is organized by the General Incorporated Association of Architectural Equipment Comprehensive Association and recognizes outstanding efforts in environmental and equipment design. We will continue to strive for further improvements in quality and technology.

An interview article with Yoshinori Takada, President and CEO of bSearch Co., Ltd., has been published in the media "Vision Encyclopedia," which conveys the thoughts and backgrounds of business leaders. The article delves deeply into the background of transitioning from an ordinary student life to founding a company, as well as his unique winning pattern of "not pretending to be capable." It is filled with hints for achieving results in job hunting and work, so be sure to check it out! Vision Encyclopedia / bSearch Representative Interview - The Reason Why "Not Pretending to Be Capable" Leads to Trust This representative interview introduces a career story that will be useful for a wide range of people, from job seekers who want to know the tips for achieving results at work and those who truly want to meet companies that suit them, to companies and HR personnel looking to hire talented individuals and build strong organizations. You can find detailed insights on the perspective towards work in the interview article on "Vision Encyclopedia." ✨ ■ Check out the bSearch representative interview on "Vision Encyclopedia" here: https://vision-zukan.com/posts/bsearch/

On July 1, 2026 (Wednesday), talent Risa Yoshiki has been appointed as the official ambassador of b-search Co., Ltd. We are pleased to announce the appointment of Risa Yoshiki, who is active in various fields such as television and magazines, as our official ambassador (effective July 1, 2026). With this ambassador appointment, we at b-search Co., Ltd. aim to deliver the best recruitment solutions to many companies struggling with hiring activities, while also strongly promoting the joy of taking on challenges in work and the appeal of new ways of working to job seekers considering career changes or employment. ■ Background of the official ambassador appointment In today's world, where the declining labor force due to low birth rates and an aging population is advancing, "acquiring and retaining talent" has become an extremely important management issue that affects corporate growth. What is required in future recruitment activities is not the traditional method of "simply posting job advertisements and waiting for applications." What is urgently needed now is "proactive recruitment," which involves partnering with companies as their "best No. 2" to consistently promote everything from the planning of recruitment strategies to the establishment of systems that yield results.