Announcement of the upcycled collaboration product between "CACAO STYEL" and MIRAIWOOD.
菱華産業 菱華グループ
Meiji challenges new possibilities for cacao! Announcing the lifestyle brand "CACAO STYLE" that creates new value for cacao, featuring upcycled products effectively utilizing cacao husks co-created with external partners from different industries. New releases will be available nationwide starting June 28.
Hishika Sangyo's MIRAIWOOD is a material created from upcycled waste wood and other materials, producing recyclable plant-based plastic while reducing petroleum components by over 70%. The products announced under "CACAO STYLE" include a sleeve with a handle for paper cups called "CACAO Cafe Sleeve," a snack box named "CACAO Canister," and a collaboration with traditional crafts called "Bonbonnière."
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Introducing the lifestyle brand "CACAO STYLE," which upcycles unused parts of cacao. The only part of cacao utilized as a raw material for chocolate is the cacao seed (cacao bean), and even when accounting for the energy consumed in fermenting the cacao beans, only about 30% of the cacao fruit is converted into value. In discovering the potential of cacao, we are launching a new brand 'CACAO STYLE' that upcycles cacao husks (the seed coat of cacao beans).
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