[Book] How to Quantitatively Evaluate "Usability" and Incorporate It into Product Design (No. 2190) [Available for Preview]

How to design products that are 'easy to understand,' 'easy to use,' and 'make you want to use them more!'

Book Title: How to Quantitatively Evaluate "Usability" and Incorporate It into Product Design ---------------------------- ★ Food, Cosmetics, Automobiles, Medical & Nursing Care ⇒ Full of case studies! ★ A comprehensive reveal of practical ways to incorporate human-centered design! ---------------------------- ■ Key Points of This Book 1. What does usability mean? What is the difference between usability and UX? 2. When and how should usability testing be conducted? 3. Are there differences due to cultural variations between Japanese and foreigners? 4. What are the key points for remote usability testing? 5. How to derive human data for usability design? 6. ECG, EMG, heart rate/breathing, brain waves, facial pulse waves ⇒ Considerations and tips for biometric data measurement, and how to interpret the data? 7. What is the effective use of big data and AI? 8. How to address the diversity of color vision! 9. Evaluation of audibility and design of pleasant sounds! 10. What are readable fonts, visibility, and text composition? 11. Important points for usability testing with the elderly! 12. How to measure the feelings of newborns who cannot express themselves and bedridden elderly individuals!

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We have introduced Majesta Fragrance to a nightclub in Yokosuka City, Kanagawa Prefecture, creating a fragrant atmosphere throughout the floor. The model we have introduced is the "MF-02S," which costs 8,800 yen per month (tax included). The scent you have chosen this time is "Sabon," a high-quality soap fragrance reminiscent of luxury hotel amenities. Its clean and transparent refreshing scent spreads throughout the entire floor, warmly welcoming customers who visit. By introducing scent design to the nightclub, we can enhance the extraordinary experience and create a memorable space that lingers not only visually but also through "scent." Majesta Fragrance offers a rental service for commercial aroma diffusers, and we also provide a free trial installation. If you are interested in scent design, please feel free to contact us.

In the July 8, 2026 issue of Air Conditioning Times, we featured "Flex Chamber" and "SS Premier" in a duct special.

SS Premier has won an award at the 24th Environmental and Equipment Design Awards. This award is organized by the General Incorporated Association of Architectural Equipment Comprehensive Association and recognizes outstanding efforts in environmental and equipment design. We will continue to strive for further improvements in quality and technology.

An interview article with Yoshinori Takada, President and CEO of bSearch Co., Ltd., has been published in the media "Vision Encyclopedia," which conveys the thoughts and backgrounds of business leaders. The article delves deeply into the background of transitioning from an ordinary student life to founding a company, as well as his unique winning pattern of "not pretending to be capable." It is filled with hints for achieving results in job hunting and work, so be sure to check it out! Vision Encyclopedia / bSearch Representative Interview - The Reason Why "Not Pretending to Be Capable" Leads to Trust This representative interview introduces a career story that will be useful for a wide range of people, from job seekers who want to know the tips for achieving results at work and those who truly want to meet companies that suit them, to companies and HR personnel looking to hire talented individuals and build strong organizations. You can find detailed insights on the perspective towards work in the interview article on "Vision Encyclopedia." ✨ ■ Check out the bSearch representative interview on "Vision Encyclopedia" here: https://vision-zukan.com/posts/bsearch/

On July 1, 2026 (Wednesday), talent Risa Yoshiki has been appointed as the official ambassador of b-search Co., Ltd. We are pleased to announce the appointment of Risa Yoshiki, who is active in various fields such as television and magazines, as our official ambassador (effective July 1, 2026). With this ambassador appointment, we at b-search Co., Ltd. aim to deliver the best recruitment solutions to many companies struggling with hiring activities, while also strongly promoting the joy of taking on challenges in work and the appeal of new ways of working to job seekers considering career changes or employment. ■ Background of the official ambassador appointment In today's world, where the declining labor force due to low birth rates and an aging population is advancing, "acquiring and retaining talent" has become an extremely important management issue that affects corporate growth. What is required in future recruitment activities is not the traditional method of "simply posting job advertisements and waiting for applications." What is urgently needed now is "proactive recruitment," which involves partnering with companies as their "best No. 2" to consistently promote everything from the planning of recruitment strategies to the establishment of systems that yield results.