"Image Processing KIT Information Dissemination" Advertising Promotion
アポロ精工 アポロ精工 新横浜オフィス（旧ケーアイテクノロジー/旧市川ソフトラボラトリー）
It is easy to imagine that the differences in what we provide lead to differences in "advertising and promotion." What we offer is a vague concept of "development in the field of image processing." If the recipients of the information already have a common understanding, the appeal becomes clear, as in the case of "cars," where the appeal is "fast," "cool," "affordable," "fuel-efficient," etc.
When it comes to "development in image processing," both the providers and recipients of information start from a place of exploration, questioning whether the subject is image processing, or whether machines can replace human understanding. During this exploratory phase, it is difficult to make an appeal like "please feel free to consult us" before grappling with the challenges. Even if you consult us, saying "we can do anything" is a fine line away from "we can do nothing." However, if you reach out, we can respond with something like "it's in a neighboring field" or "the key is in selecting the camera. If you request assistance with the selection, we can help."
This information dissemination through newsletters and image processing seminars has continued as a form of advertising and promotion in a broad sense precisely because it involves the provision of vague services.
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