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When buying new cosmetics, while the bottle design is important, what catches the eye first is definitely the "box." When faced with a selection of many cosmetics and unsure of which to choose, it often comes down to making a "package purchase," similar to impulse buying based on the cover. This time, we asked our long-time partner, the cosmetics manufacturer Kurecos Co., Ltd., why they continue to create packages with Kaypack. 【I can hardly remember when we started working with Kaypack】 We began our dealings with Mr. Kita (Kaypack) over 20 years ago, so long ago that I can hardly remember the beginning. In the early days, we relied on another packaging company. However, since starting our relationship with Mr. Kita (Kaypack), we have entrusted the majority of our packaging production to them. There is a mutual understanding developed over our long relationship, and the sense of security that comes from knowing they understand everything makes it easy to request work from them. There is a level of stability that allows us to build trust.