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"Dynamic Share" is a share estimation solution that applies ecological models, taking into account the concept of competition for limited consumers and wallets in the market, as well as the time dependency of consumer utility. The analysis is conducted through steps such as estimating consumer preferences, scoring the utility of each brand, and expressing competitive influences and time changes. It is possible to estimate shares not only for existing products but also for new products. Simulations for various scenarios, such as when competitors raise prices or change promotional volumes, can also be performed. 【Features】 ■ Consumer Behavioral Psychology ■ Data Science ■ Research ■ Marketing ■ Consulting Skills *For more details, please download the PDF or feel free to contact us.
