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As the registration for functional foods under PRISMA 2009 will end on March 31, it seems that there has been an increase in last-minute registrations this month. It appears that the academic staff from raw material manufacturers and OEM factories are very busy. We also handle final document checks, so please feel free to consult with us. We announced at the Health Expo seminar that there have been new issues raised regarding PRISMA 2020, which is causing a ripple effect. *You can view the detailed content of the article through the related link. For more information, please download the PDF or feel free to contact us.*
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Free membership registrationStarting in May, in line with the new guidelines. Applications made in March will receive a 33% discount on the set. It has been 10 years since the system for functional foods was established, but the notification method will change significantly from April 1. Details will be explained in the intermediate and advanced courses of the "Functional Foods Certification Course" starting in May. *You can view the detailed content of the article through the related links. For more information, please download the PDF or feel free to contact us.
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Free membership registrationEven with the same product, by changing the target from people to pets, from women to men, or from human use to gardening use, it is possible to escape the red ocean and create a blue ocean. Furthermore, we can incorporate a little bit of "pharmaceutical regulations" into this. We call this the "Pharmaceutical Blue Ocean Strategy." *You can view the detailed content of the article through the related link. For more information, please download the PDF or feel free to contact us.*
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Free membership registrationI changed the SR of the functional food Kersefit to PRISMA2020. It has been about 65 days since I submitted the notification, but I still haven't received a response from the Consumer Affairs Agency. When I asked AI Yakuki-kun, "How many days does it take to receive a response after submitting a notification for functional foods?" he said that typically, the Consumer Affairs Agency will confirm the notification materials within 60 business days. In cases where the functional ingredient is new and has no prior notification record, and the Commissioner of the Consumer Affairs Agency recognizes that confirmation will particularly take time, it will be confirmed within 120 business days as an exception. In other words, excluding weekends and holidays, it is 60 days. *For more detailed information, you can view it through the related link. For more details, please download the PDF or feel free to contact us.
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Free membership registrationThe notification system for functional foods will be significantly renewed starting from April 1. A new notification "guideline," now referred to as a "manual," has also been announced. The manual consists of 195 pages, a Q&A collection of 25 pages, and a notification manual of 332 pages. (How to use the system) Well, it's time to start studying from scratch again. Furthermore, due to the system replacement, the notification system will be unavailable for use or viewing from March 29 to 31. *For more detailed information, you can view it through the related links. For more details, please download the PDF or feel free to contact us.
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Free membership registrationThe pharmaceutical mail-order industry is undergoing rapid changes. Starting from April 2025, we will hold an online salon for pharmaceutical mail-order university twice a month on Fridays at 1 PM. This is a paid online salon utilizing ZOOM meetings where participants can learn the latest information on pharmaceuticals, health foods, cosmetics, and medical devices, as well as exchange information with each other. Even if you cannot participate live, you can watch the archive. *For detailed information, you can view it through the related links. For more details, please download the PDF or feel free to contact us.
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Free membership registrationViolations of stealth marketing must also be taken into consideration in cosmetic advertising. This is because LPs that repost Instagram posts and reviews on review sites are full of stealth marketing. I discussed this topic on a Facebook Live. *You can view the detailed content of the article through the related link. For more information, please download the PDF or feel free to contact us.*
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Free membership registrationWould you like to advertise at Omotesando Station? A vacancy has opened up for the illuminated advertisements at Omotesando Station, where fashionable people from all over Japan gather and compete for attention. It’s a prime location right in front of the entrance to "Echika," an eat-in space at Tokyo Metro Omotesando. This area is bustling with people heading to Omotesando Hills or Meiji Shrine during the New Year. *For more details, you can view the related links. For further information, please download the PDF or feel free to contact us.
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Free membership registrationAs a trend-chaser, I couldn't help but click and buy some Decorte cosmetics. In fact, it was a product from a 100% subsidiary of Kose Corporation. Now, in the online salon of the Pharmaceutical Affairs E-commerce University on April 11th (Friday) at 1 PM, I am thinking of discussing "Product Development Utilizing Pharmaceutical Affairs." By slightly shifting existing rival products that are already selling well, you can create a blue ocean product. *For more details, you can view the article through the related link. For more information, please feel free to download the PDF or contact us.
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Free membership registrationThe online salon for the Pharmaceutical Affairs Mail Order University originally scheduled for April 11 (Friday) at 1 PM has been rescheduled to April 18 (Friday) at 1 PM. I am thinking of discussing "Product Development Utilizing Pharmaceutical Affairs - How to Sell General Cosmetics." Would you like to advertise at Omotesando Station? An opportunity has arisen for the illuminated advertisements at Omotesando Station, where fashionable people from all over Japan gather, leading to a competitive environment. *You can view the detailed content of the article through the related link. For more information, please download the PDF or feel free to contact us.
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Free membership registrationOur company offers "Pharmaceutical E-commerce Marketing" to increase customer acquisition and sales. The barriers in the health food and cosmetics business are pharmaceutical regulations. We understand pharmaceutical regulations (Pharmaceutical and Medical Device Act, Act against Unjustifiable Premiums and Misleading Representations) and accurately convey the "value" of products and services to customers. Please feel free to contact us if you have any inquiries. [Main Services (Excerpt)] ■ Pharmaceutical compliance checks for advertisements (Pharmaceutical and Medical Device Act, Act against Unjustifiable Premiums and Misleading Representations, Specified Commercial Transactions Act) ■ Consulting for "sellable" advertising and PR planning (flyer production, landing page production + advertising costs, pharmaceutical pre-release) ■ Consulting for "sellable" product planning ■ Consulting for "sellable" business models *For more details, please download the PDF or feel free to contact us.
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