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Information and Communications
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グルコム

addressTokyo/Tama-shi/Tsurumaki 1-3-10-605
phone042-319-3967
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last updated:Aug 23, 2022
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Cloud-based membership feature development service "memos"

Acquire potential customers from various scenes through email newsletters, printed materials, and more on your company's website!

"Memos" is a service that utilizes membership features and company document data to build relationships with existing customers and develop new prospects. It addresses needs such as wanting to gather prospects using membership features, providing document data only to registered users, and understanding which companies have downloaded the company's product document data. In addition to the membership feature service, it allows effective utilization of the company's document data, as well as analysis and approaches to document data and registered member users. 【Features】 ■ Implementation of a dedicated membership feature service for customers is possible ■ Document (file) data can be provided to member users ■ Utilize action feature analysis to understand which document data members are interested in ■ Directly approach the person in charge through the messaging feature ■ Analyze registered document (file) data ■ Analyze the trends (actions) of member users *For more details, please refer to the PDF document or feel free to contact us.

  • CRM (Customer Relationship Management System)

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[Useful Materials] Introducing Ways to Enhance the Effectiveness of Lead Nurturing!

What is lead nurturing? Introducing the reasons it is gaining attention now and effective processes and tools!

Introducing "Lead Nurturing: Processes and Tools to Enhance Effectiveness." "Lead nurturing" is a marketing method that originated in the United States. It is primarily used in business-to-business (B2B) transactions to increase the purchasing intent of potential customers and connect them to sales. It is possible that a product may not be purchased at the time of the sales pitch. When the period from product awareness to purchase is long, lead nurturing can be effective. [Key Points] - Reasons why lead nurturing is gaining attention now - The long duration from product awareness to purchase - The increase in dormant customers - The lead nurturing process - MA and CRM tools that can be utilized for lead nurturing - Summary *For more details, please refer to the PDF document or feel free to contact us.

  • others

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【Helpful Materials】What are the key points for effectively acquiring leads?

What is a lead? Introducing methods and tools for efficiently acquiring and utilizing effective leads!

"Points for Effectively Acquiring Leads: Let's Make Good Use of Tools" Leads refer to potential customers who have an interest in and are expected to purchase or use your company's products or services in the future. By implementing strategies that focus on key points for lead acquisition, you can enhance the effectiveness of your initiatives. Utilizing the necessary tools appropriately allows you to achieve top-level results while keeping costs down. [Key Points] - Points for Effectively Acquiring Leads - Utilize Tools for Lead Acquisition - Recommended Tools for Lead Acquisition: Top 3 Picks - Conclusion *For more details, please refer to the PDF document or feel free to contact us.*

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What is lead generation? Introducing four purposes and effective methods.

Essential processes for sales activities! You can conduct efficient sales activities using methods suitable for your company's products.

"What is lead generation? Introducing four purposes and effective methods." Leads refer to companies or individuals who are expected to purchase your company's products (goods or services) in the future. Effective lead generation directly impacts a company's sales. Lead generation strategies can be divided into online and offline methods. It is essential to determine which method is more suitable for your company's products by understanding the characteristics of each. [Key Points] - Purpose of lead generation / In the case of BtoC - Purpose of lead generation / In the case of BtoB - Four methods for lead generation - What is "lead nurturing" necessary after lead generation? *For more details, please refer to the PDF document or feel free to contact us.

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What is lead nurturing? Explanation of its importance, benefits, and methods.

How is lead nurturing done? An overview and introduction to specific methods.

"Lead nurturing: An explanation of its importance, benefits, and methods." Lead nurturing is the process of developing acquired leads. It is particularly necessary in BtoB and BtoC businesses that involve relatively high-priced products, such as real estate and financial products. So, how exactly is lead nurturing conducted? We will explain the methods of lead nurturing. [Key Points] ■ What is lead nurturing? ■ The importance and benefits of lead nurturing ■ Main methods of lead nurturing ■ Summary *For more details, please refer to the PDF document or feel free to contact us.

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The process from requesting website production to production and delivery.

Since production companies have their strengths and weaknesses, it is important to inquire about those aspects as well. Please take this into consideration.

I will introduce the process of "from requesting website production to production and delivery" from the client's perspective. The important part is selecting a production company starting from the search. Let's choose a website production company that listens carefully and responds well after conveying your company's requests. Since each production company has its strengths and weaknesses, it is also important to inquire about those aspects. Please keep this in mind. 【Production Process】 1. Search for and select a website production company 2. Contact the website production company 3. Face-to-face meeting 4. Select one company and start production 5. Production and delivery *For more details, please refer to the related links or PDF materials, or feel free to contact us.

  • others

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Methods for attracting customers considering three types: new, renewal production, and existing websites.

We will change the company's structure and sales methods. There have been many requests regarding customer attraction.

We will introduce the methods of attracting customers considering three categories: "new website creation," "website renewal from an existing site," and "enhancing the customer attraction of an existing website through partial modifications." Since there are three different approaches, we will explain those aspects. For more details, please refer to the related links. 【Important Points When Planning and Building a Website】 ■ Implement a blog system ■ Plan at least one year’s worth of articles to write ■ Do not engage in social media ■ Implement Google Analytics and Search Console *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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To approach potential customers using the membership management system.

While it is important to implement the system itself, it is also crucial to regularly think of topics that can be provided to users.

"How to Approach Prospective Customers Using a Membership Management System" We will introduce how to approach users who have registered as members. What kind of approach will be taken towards registered users? By providing "document downloads" and "newsletter distribution," interactions with users will occur, thereby reducing the distance between them. Additionally, by regularly approaching them, it is important to ensure that users remember our services and maintain a state where inquiries can be received at the timing when they consider placing orders. [How to Gather Prospective Customers] ■ Inducing membership registration through reciprocal links from our company website ■ Inducing membership registration through document requests and downloads ■ Inducing membership registration through listing advertisements ■ Direct links for membership registration *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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Customer feedback

From the era of creating websites to the era of attracting customers. Our strength lies in providing a comprehensive perspective and services that can handle everything seamlessly.

I want to create a homepage, attract customers, and promote services. How can I meet these customer requests? At Glocom, our strength lies in our ability to provide a comprehensive range of services, from attracting customers to developing prospects, building and maintaining relationships with existing clients, and the foundational web production. In the related links, we will introduce some of the "customer voices" we have received. Please take a look. 【Customer Voices (Partial)】 ■ Intelligence Farm Co., Ltd. ■ Natural Kids Smile ■ RIA JAPAN Okane Gaku Co., Ltd. ■ Social Insurance Labor Consultant Eli Office ■ Kogo Animal Hospital, etc. *For more details, please refer to the related links or the PDF materials, or feel free to contact us.

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Business consulting

Attract customers and increase sales! If you are considering improving and enhancing your business, please feel free to consult with us.

At Glocom Co., Ltd., we provide "business consulting." Our services primarily focus on creating consulting plans tailored to our clients' situations, ranging from prospect development using web marketing to reactivating dormant customers. If you are considering improving or enhancing your business, please feel free to contact us. 【Features】 ■ Improvement and enhancement of your own business ■ Utilization of web marketing *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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BtoB membership service "Mimos"

Directly approach the person in charge through the messaging feature! A free trial is available for 14 days at no cost.

"Mimos" is a BtoB membership service that utilizes your company's data materials (file data) for acquiring members and regular PR. You can implement a dedicated membership site for your customers at a low cost and in a short timeframe. By understanding which data materials registered users are interested in, you can make appropriate approaches. Additionally, you can use the messaging feature to maintain regular contact. 【Features】 ■ Implementable at a low cost and in a short timeframe ■ Utilization of membership functions and data materials ■ Understanding member user behavior ■ Efficient approaches *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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What are the costs and price ranges for website creation?

Introducing original production, template services, and more! It's important to choose production services and pricing that suit your company.

Here is an introduction to "the costs and price range of website creation." Website creation can be broadly divided into two types: creating an original site (by hiring a professional) or using template services. So, when creating a website by yourself or for your company, what criteria should you use to choose? The related links provide information on various production services categorized by purpose. 【Advantages of Free Website Creation Services】 ■ Free (with unique domain; some services are paid) ■ Various design templates to choose from ■ Production costs are lower compared to original creation *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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Useful Materials: Points to Consider When Renewing a Website

Here are some points to keep in mind when renewing your website to successfully achieve web production, customer attraction, and development!

Here are some points to keep in mind when renewing a website. What do you think are the necessary elements for operating a website today? Mobile compatibility and HTTPS support. These two are essential items. From here on, it will vary depending on the purpose of the website renewal. Please refer to the related links for more information. [Points to consider for website renewal] ■ Can new features be utilized? ■ Can existing features be carried over? ■ What kind of programs can operate? *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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Necessary pages and features for new website creation.

Don't forget about internal SEO measures! Here are the minimum pages you should prepare for your website creation.

We will introduce the "necessary pages and functions for new website creation." Creating a new website takes time to launch and achieve results. Considering the access situation, let's also explore tools like listing ads that can attract visitors quickly. If you are launching a new business or service, a press release is also recommended. 【What pages are necessary (at a minimum)】 ■ Home page ■ Business introduction page ■ Contact page ■ Privacy policy page ■ Company information page ■ News page *For more details, please refer to the related links or PDF materials, or feel free to contact us.

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How to Utilize "Data Materials" to Attract Prospective Customers on Your Website

By first standardizing and establishing rules, we can significantly reduce the amount of work required.

We will introduce how to utilize "data materials" to attract potential customers on your website. The ultimate goal of utilizing data materials is to "link it to winning projects," right? After collecting customer information, the typical flow is mainly through newsletters, individual emails, and follow-up calls. Instead of approaching each case with individual discretion, let's standardize the content into templates. [Overview of Template Creation] ■ Content (What kind of articles will you create? What kind of calls will you make?) ■ Duration (What span of time will you use for your approach?) ■ Ranking (Ranking potential customers) *For more details, please refer to the related links or the PDF materials, or feel free to contact us.

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Lead Nurturing Support

We will implement lead nurturing support to continuously approach acquired prospects and existing customers in order to build relationships.

We provide lead nurturing support tailored to our clients' situations, from acquiring potential customers primarily through web marketing to re-engaging dormant customers. We create an environment that makes it easy for new, potential, and existing customers—who may not yet be aware of our products and services—to make purchases, and we offer systems and structures for continuous product sales. *For more details, please feel free to contact us.*

  • Ad management and operations

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Web marketing services

Accelerate your customer acquisition and conversion rates with web marketing!

We provide comprehensive support for your website, from improving navigation and reviewing content to internal SEO measures and managing listing advertisements. Should you seek immediate results in attracting customers, or should you rebuild the foundation of your website? How will you implement your operational policies? Our company will analyze your website and execute an appropriate web marketing plan. Please feel free to contact us with any requests. 【Example Plans】 ■ Advisory and Support Services ■ Management of Listing Advertisements ■ Creation of Website Diagnosis Reports ■ Website Diagnosis, Navigation Improvement, and Page Content Proposal ■ Website Customer Attraction and Sales Consulting *For more details, please feel free to contact us.

  • Ad management and operations

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Website creation service

Create a homepage that attracts customers and is strategic!

We create websites that serve as the foundation for attracting customers and acquiring leads. By understanding the search keywords that potential customers are entering and looking for in internet searches, we create websites tailored to those keywords, resulting in a strategic website that can attract customers. Please feel free to contact us if you have any requests. 【Example Production Plans】 ■ Website Production ■ Customer Attraction and PR Type Site Production ■ Strategic Website Production *For more details, please feel free to contact us.

  • Internet Advertising

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