イリスホールディングス List of Products and Services

We would like to introduce a case study of the implementation of "Lead Call" for DX BuildersNetwork. By utilizing Meta's lead generation advertising, the company was able to acquire 15 leads from an advertising spend of 100,000 yen. Additionally, the call center made immediate calls to the acquired leads, resulting in 4 appointments from the 15 leads. Furthermore, out of the 4 appointments, 3 were with decision-makers and 1 was with an executive, successfully establishing contact with key decision-makers. [Case Summary] - Acquired 15 leads from an advertising spend of 100,000 yen on lead generation advertising. - Achieved 4 appointments through immediate outreach by the call center. *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Internet Advertising

"Ad Tech Second Opinion (ASO)" is a service designed to provide clients with appropriate online advertising distribution. We offer two services: "ASO Advertising Suitability Diagnosis" for those who want to identify areas for improvement in their current advertising distribution, and "ASO Advertising Distribution Test" for those who want to test whether distribution efficiency can be improved. We visualize the black-box nature of advertising operations and support the optimization of online advertising distribution. 【Features】 ■ ASO Advertising Suitability Diagnosis - Understand the current distribution score - Identify points for improvement in the distribution content ■ ASO Advertising Distribution Test - Determine appropriate advertising settings - Assess whether efficiency improvements are possible *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

"QUEST WEB" is a groundbreaking web and printing service. It effectively captures customer needs through surveys, acquires hot leads, and publishes survey results on websites for SEO purposes, achieving three benefits in one. Additionally, we will encourage participation in surveys through in-store POP and direct mail. If it's a promotional tool at the store, it can significantly enhance cost-effectiveness. [Effects] ■ Understanding customer needs through surveys ■ Acquiring hot leads ■ Publishing survey results on websites = SEO measures *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

We would like to introduce a case study where the "QuestWEB service" was implemented for the operation of the KidsDo official LINE account. The challenge was that the number of friend additions had plateaued, and we were exploring new measures. Therefore, we utilized this service to conduct a survey regarding housing, cars, and extracurricular activities for the parenting generation. After running LINE advertisements, we successfully acquired friend additions at a cost of 250 yen per addition and survey responses at a cost of 2000 yen per response. [Case Overview] ■ Challenge: The number of friend additions had plateaued, and we were exploring new measures. ■ Result: Successfully acquired friend additions at a cost of 250 yen each and survey responses at a cost of 2000 yen each. *For more details, please refer to the related links or feel free to contact us.

• Email delivery system
• Ad management and operations

We would like to introduce our "Whiteboard Movie CARD" that we offer. By incorporating a text video (whiteboard movie) into your business card, it goes beyond a simple exchange of cards and becomes an opportunity for self-branding and PR. Text videos (whiteboard movies) are more easily understood than regular videos, making them eye-catching and enhancing information delivery. 【Effects】 ■ Strengthens the approach after distributing business cards with text videos ■ High attention-grabbing due to the text video enhances information delivery *For more details, please refer to the related links or feel free to contact us.

• Business Card Management System
• Video Production

We would like to introduce a case study on the introduction of the "Whiteboard Movie CARD" for business card exchanges at exhibitions. Previously, even if we handed out business cards under the assumption that the other party was interested in our company, there were many who were not genuinely interested, making it feel like a meaningless act. By providing an impactful business card and allowing them to watch a whiteboard movie that can be viewed in about a minute on the spot, we increased the opportunities for passersby to engage with us, leading to more visitors actually coming to our booth. [Case Summary] ■ Increased booth attendance ■ Increased inquiries after the exhibition *For more details, please refer to the related links or feel free to contact us.

• Business Card Management System
• Video Production

"Galapon AR DM" is a new direct mail service that utilizes digital technology to double participation through an AR-type lottery. By using AR, it is possible to maximally express the appeal of your own services/products/brand, which could not be sufficiently conveyed through traditional paper media alone. Participants are guided to transition to the "digital lottery" from specific keywords or link buttons within the AR. A personal information input form is provided at the time of participation, leading to the acquisition of a mailing list. 【Specific Steps】 ■Step01. Send DM ■Step02. Acquire mailing list ■Step03. Guide to digital lottery ■Step04. Attack warm leads *For more details, please refer to the related links or feel free to contact us.

• VR/AR
• Email delivery system

At the IRIS Group, we have incorporated AR content into the New Year's cards for our business partners using "GaraponAR DM" for 2025, ensuring that it is more than just a simple New Year's greeting. Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card. When the card is scanned with a camera, an AR content is displayed showing the snake ascending to the heavens (symbolizing further growth and evolution). We received feedback from our business partners such as, "I scanned the QR code," allowing us to start 2025 in a differentiated manner from other companies. [Case Overview] - Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card, which, when scanned with a camera, displays AR content of the snake ascending to the heavens. *For more details, please refer to the related links or feel free to contact us.

• VR/AR
• Email delivery system

"LeadTap" is an interactive video creation service that users can operate by tapping on the videos they are watching. By producing videos with this service, you can use video marketing for a wide range of purposes, including corporate promotion, product introduction, recruitment activities, and mail-order sales. Please feel free to contact us when you need assistance. 【What we can do】 ■ Reduce your video drop-off rate ■ Encourage customers to take action and extend their viewing time ■ Optimize the internal pathways in videos to lead to results *For more details, please refer to the related links or feel free to contact us.

• Video Production