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Harbor House is a young house builder that has been in business for 18 years. In its founding year, it received orders for 4 houses, but it has now grown into a company that completes over 480 houses annually. Its strategy lies in a system that can attract customers without flyers, commercials, or salespeople, as well as business strategies that focus on cost reduction regardless of the number of houses built. ■ A customer attraction method that does not rely on "salespeople"! Recently, many companies have seen a decline in customer attraction from "flyers" and "comprehensive exhibition halls," but our company continues to increase the number of houses built without flyers, exhibition halls, or salespeople! ■ Product strategy tailored to customer needs By providing custom-designed housing products that meet customer requests based on annual income, land availability, repayment amounts, images, and lifestyles, we have built a system that does not lose to competitors. ■ Business improvement and cost reduction! Thanks to Harbor House's unique know-how, some partner companies have successfully achieved a cost reduction of about 2 million yen per house on average. At Harbor House, we have launched the "Eco Housing Project" to provide the know-how we have cultivated in our current operations to companies that share our aspirations, and we are now recruiting partner companies.

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