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This is a seminar hosted by a design company that has been involved with the Good Design Award for a long time, explaining the award-winning products. In the past, we have conducted seminars for companies applying for the Good Design Award at the request of various local government industrial testing centers and industrial promotion departments. However, to share this information more broadly, we will hold a seminar at our showroom "48HQ" in Oshiage, Sumida Ward. In recent times, as the value and interpretation of design have expanded, we will explore what kinds of products and initiatives have caught the judges' attention, referencing the exhibition summaries and award comments published on the web. Since around the year before last, inquiries about applying for the Good Design Award have increased, and we feel that interest in the award itself is broadening. We hope this will be a step forward in your challenges.