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[Consulting Case] Azuma Industrial Co., Ltd.

We will introduce a case that achieved sales expansion by leveraging existing recognition while also appealing to new customer segments!

We would like to introduce a case study of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to dependence on the sales of specific products and a decline in sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behavior from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to convey the value of individual items. This allowed us to leverage existing recognition while also appealing to new customer segments, resulting in sales growth. 【Case Overview】 ■ Challenges - Dependence on sales of specific products and decline in sales due to intensified price competition ■ Effects - Enabled appeal to new customer segments while leveraging existing recognition, achieving sales growth *For more details, please refer to the related links or feel free to contact us.