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Reasons for not being able to attract potential customers for vacant rooms.

Is your building able to meet diverse needs? The demands of potential customers are only increasing.

This blog provides a detailed explanation of marketing strategies for vacant properties. We often receive inquiries from building owners asking, "How can we attract tenants?" There are several reasons for this, including being "old and dirty," lacking "proper facilities," and having "poor customer service," which all contribute to the inability to attract customers. It's not just about whether facilities are available or not; there are many small things that can be done regularly, such as preparing information on popular lunch spots and convenience stores in the area, calculating methods and costs for increasing electrical capacity in advance, and more. 【Strategies for Small and Medium-Sized Buildings】 ■ Setting recruitment conditions that can win against competitors ■ Optimizing ways to increase recognition among brokerage firms ■ Points that enhance the appeal during property viewings: "Cleanliness" ■ Recommendations for "small renovations" to increase the contract rate *For more details, you can view the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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How to Create Strategies to Promote a Building's Unique Features

Finally a deal after 3 months! A blog post focusing on building owners.

This blog provides a detailed explanation of how to create and implement a marketing strategy. After a while of entrusting our vacancy countermeasures to building owners who attended our seminar, I realized that there were extremely few inquiries, let alone viewings. Since the building had a spacious balcony, I suggested placing plants and umbrellas to create a resort-like atmosphere and include those photos in the marketing materials. Gradually, awareness increased, and we finally secured a contract three months later. [Strategies for Small Buildings] ■ Setting recruitment conditions that can win against competitors ■ Optimizing ways to increase awareness among brokerage firms ■ Points that enhance the appeal during viewings: "Cleanliness" ■ Recommendations for increasing the contract rate: "Mini Renovations" *For more details, you can view the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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Niche-targeted building regeneration operation

Choose a specific field or market! Urban development starts with building regeneration - Introducing blog 74.

This blog is a continuation of considering the competitive strategies of small and medium-sized buildings from a marketing perspective. A "nicher" is someone (or a building) who chooses a specific field or market to avoid competition with higher-level players (from leaders to followers) and adopts a strategy to become the top in that area. As the name suggests, a nicher is someone who "targets a niche," so maximizing market share in a specific market is an absolute strategy. Therefore, they attempt to compete advantageously in a narrow category with strategies that are difficult for others to imitate, such as "It would be wonderful to make effective use of the rooftop" or "Isn't it nice to have the freedom to work with cats?" *For detailed content of the blog, please refer to the related links. *For more information, please check the PDF materials or feel free to contact us.

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[Vacancy Measures] Nowadays, offices are chosen based on emotions.

The key to choosing an office these days is how to appeal to emotions!

In this blog, we provide a detailed explanation of marketing strategies for vacant properties. Regarding online brokerage sites, our company regularly conducts "exposure surveys." Notably, among the sites that allow users to choose based on general specifications, there are brokerage sites that allow users to choose based on "emotions" that are rising to the top. These sites introduce properties based on how appealing they are, such as "high ceilings" or "wonderful views," instead of specifications. Such "emotion-driven" online brokerage sites have started to appear at the top of Google search results. This is evidence that what tenants are looking for in an office is changing. *For more details, you can view the blog through the related links. *For more information, please refer to the PDF materials or feel free to contact us.

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