[Introduction Manual] Narrowing Down the Target! Techniques for Utilizing Sales Lists
"PROBiZZ" builds highly accurate sales lists using AI and hypothesis design, directly linking them to results.
**Benefits** - Focused approach on companies with a high deal conversion rate. - Achieve results and efficiency with a streamlined sales list. - Improved accuracy leads to a 1.5 times higher appointment rate and increased order rate. 'PROBiZZ' supports companies that feel challenged by the accuracy of their sales lists by assisting in the design of targets that lead to results. What influences sales outcomes is "who to sell to," and the right list creates a significant difference in performance. 'PROBiZZ' extracts companies with a high deal conversion rate by combining AI scoring with human hypothesis testing. By analyzing company attributes, behavioral tendencies, and past appointment history, it enables efficient contact with high-probability target groups without waste. The list is customized according to objectives and products, and it is regularly optimized based on quantitative evidence. Feedback from call content and deal results is accumulated as data and used to improve the list as part of the PDCA cycle. Additionally, the talk scripts and KPI design are interconnected, creating a structure where the use of the list leads to results. 'PROBiZZ' selects targets based on "science" rather than "intuition," providing support to maximize sales outcomes.
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