Three-step hypothesis testing to capture potential needs.
By observing customer activities, we clarify unclear issues!
When responsible for planning a business or product, it is almost always required to capture the latent needs of the target audience. The background to this is that the urgent and significant issues surrounding the target, such as life and death or business continuity, are gradually diminishing. Therefore, when conducting interviews with the target, one often hears requests that are quite reasonable and straightforward, such as "I want it to be cheaper" or "It would be good if it is safe and low-risk." While planners are expected to design products that are low-cost and highly reliable and safe, there remains a question of whether these can truly be considered the real needs that drive market growth. The reason is that the target is not being unkind by not expressing their true needs; rather, it is often the case that they are simply not yet aware of them. These unrecognized true needs are what we refer to as latent needs. *For more detailed content of the blog, please refer to the related links. For further inquiries, feel free to contact us.*
- Company：ファースト・イノベーテック
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