I summarized the features of the reinforced cardboard "Naviace" (its differences from other cardboard) using a positioning map, aiming to make it as "easy to understand" as possible.
What is the reinforced cardboard "Naviace"?
In discussions with customers, we received feedback such as, "If I had known, I would have understood its advantages, but at first, I couldn't tell what was different from other cardboard."
Indeed, the appearance of Naviace is the same as other cardboard, making it difficult to understand (and convey) what is good about it and what benefits it offers.
Therefore, we created materials using analytical methods like positioning maps to communicate in a way that is "as easy to understand as possible." Specifically, we focused on:
- Heavy
- Complex
- Seeking quality and aesthetic appeal, among others
★★ For more details, please download the materials below ★★
[Main Improvement Proposals for Reinforced Cardboard "Naviace"]
■ Environmental issue improvements (SDGs, carbon neutrality, Scope 3, decarbonization CO2 reduction, resolution of wood shock, etc.)
■ Reduction of cubic meters (improvements in logistics transportation, storage efficiency, resolution of export container shortages)
■ Anyone can pack and unpack (improvements in work efficiency, productivity, waste reduction, etc.)
■ Enhancement of corporate image (ESG investment measures, CSR measures, response to Scope 3)
![[Reference Material] What is reinforced cardboard "Naviace"?](https://image.www.ipros.com/public/product/image/166/2000694902/IPROS55457578203594177090.jpeg?w=280&h=280)
