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Sales case study training

Sales case study training | stop losing the same deals twice

The reason a meeting went well gets filed under 'they worked hard', and nothing carries forward. At Sales Innovation Salon, teams bring won and lost deals and break down each stage of the buying process. STEP01 makes buyer psychology the shared yardstick. STEP02 pinpoints the moment things turned, through questioning, structure and closing. STEP03 pulls the winning route into a playbook. The material is your own live deals, so the analysis stays in-house.

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Sales case study training

Sales case study training | stop losing the same deals twice

The reason a meeting went well gets filed under 'they worked hard', and nothing carries forward. At Sales Innovation Salon, teams bring won and lost deals and break down each stage of the buying process. STEP01 makes buyer psychology the shared yardstick. STEP02 pinpoints the moment things turned, through questioning, structure and closing. STEP03 pulls the winning route into a playbook. The material is your own live deals, so the analysis stays in-house.

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Customer case study training

Customer case study training | design when each case is used

You paid for customer case studies, and in meetings they get handed over at the end. Nobody knows whether they were read. The case studies are not working as a sales tool. Sales Innovation Salon treats a case study as material that moves the meeting, not a document to hand over. STEP01 explains why people look to the decisions of others. STEP02 builds two accounts: the change in daily work, and the grounds for an investment decision. In STEP03 the team standardises how case studies are used.

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